### Introducing the Team **Peter Fodor - CEO** Peter holds a degree in marketing communications and began his career at traditional advertising agencies for six years. In 2011, he transitioned to mobile gaming as a co-founder of a development studio. He launched AppAgent in late 2016. ### Key Facts - **32 Verified Clutch Clients** - **10 Years in Business** ### Frequently Asked Questions #### How does your team onboard new clients? After the agreement is signed, we conduct a 60-minute kickoff meeting featuring essential team members from both sides. We share an agenda beforehand that includes a review of the current situation, goals, and crucial information. We then explore relevant topics such as the product roadmap, data, team dynamics, and available resources, establishing meeting schedules, communication channels, and file sharing systems. This sets the stage for our collaboration. #### What is your project management procedure? **Meetings** We try to minimize meetings, but occasionally need to discuss significant topics (like data, product changes, or new creative strategies) for up to 90 minutes. Both parties should come prepared with a clear agenda, which should be shared by the meeting organizer. Respect for everyone’s time is crucial, so meetings should not be canceled last minute (a day’s notice is acceptable). **Client Updates** Most clients prefer weekly updates that recap previous discussions and outline forthcoming deliverables. Calls last 30-45 minutes and are followed by written progress reports. We share any points needing confirmation on an ad hoc basis. Quarterly strategy reviews enable us to refresh the long-term roadmap and our user acquisition reports are available online and can be customized for clients, their teams, and investors. #### What are your working hours? Our standard hours are 9:30 AM to 5:30 PM CET, but teams supporting clients across different time zones, such as the US West Coast, adjust their availability to ensure at least two hours of overlap. In emergencies—defined as situations that might cause significant financial or reputational harm—all members included in our shared Slack channel have contact numbers listed. #### What access do you need to start? Before our collaboration begins, you will receive an "Access & Logins" document that outlines all necessary requirements and how to share them. Generally, we ask clients to provide access to their past tests and ads backlog, ad networks, MMP, store consoles, and analytics tools. #### How do you utilize AI? We embrace technology wherever applicable (for instance, using Photoshop rather than manually retouching photos), with AI regarded as a tool for enhancing efficiency. When conducting data analysis, we do not upload confidential documents or proprietary information, and we maintain a strict separation from intellectual property when using AI. ### What kind of projects are you looking to take on currently? The initial conversation serves to determine if we are a good fit and can genuinely assist you. We partner with clients in need of insightful input, not just labor. You should be willing to be challenged and openly share information. Ideally, you have a significant issue to address for a product with market viability, and you should be prepared to invest at least $15K monthly for at least six months to overcome the challenges you face. ### Ideal Partnership Though we specialize in mobile growth and creative communication, we do not possess all your institutional knowledge. A collaborative exchange that aligns our expertise with your knowledge is what we value. Both AppAgent and your team should contribute to fostering a productive relationship. ### Data Requirements To provide effective diagnostics and ongoing improvements, we require access to data. It’s unreasonable to expect an agency to outshine internal teams if one party is under-informed. This includes access to MMPs, App Store Connect, Google Play Console, and ideally, current campaign data to assess setup and product metrics comprehensively. ### Zero-Based Review To advance your business, we evaluate it from the ground up, potentially disregarding previous self-assessments or practices. Our role involves thinking innovatively on your behalf, and we enjoy challenging established norms. While we will commend successful initiatives, our perspective often invites dynamic discussions. ### Communication and Reporting Approach #### Staff You will have a dedicated point of contact—the manager responsible for delivering results and ensuring your satisfaction. This manager will assemble a core team tailored to your objectives and may invite specialists for targeted discussions. Everyone involved in your project will be included in a shared Slack channel for transparent communication. #### Communication We generally set up Slack channels with our clients and strive to respond within hours. Meetings occur once or twice weekly during your working hours; if you’re on the US West Coast, we request that these be scheduled for your morning. Any significant budget changes must receive your approval, and all decisions will be documented for future reference. #### Changes Major scope changes should be communicated in writing, typically via Slack. If the work scope needs to increase or decrease, we ask that you inform us at least one month in advance to adjust resources appropriately. #### Approval Process We seek written approval for key deliverables from clients but can accept verbal approval under time constraints, followed by documentation in the weekly report. To meet deadlines, we expect timely responses, ideally within 48 hours. Involving intellectual property holders necessitates establishing realistic timelines to avoid undue pressure on the AppAgent team. #### Quality Assurance We want to periodically check in with you to ensure we meet your expectations. Satisfaction reviews occur every 3 to 6 months with the Business Development Manager or directly with the CEO for larger accounts, typically lasting about 20 minutes. We’ll inquire about quality, communication, value for money, and provide you space to suggest enhancements to our collaboration. ### Measuring Success Our primary focus is on quantifiable business metrics such as ROI, margins, and revenue growth. We prefer partners willing to share these KPIs, as our goal is to be the ultimate partner in fostering game growth. Projects with a more creative focus often evaluate success based on win rates, spending per creative, or IP monetization metrics.