ApexDrop

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Overview

$5,000+

Min Project Size

10 - 49

Employees

2015

Year Founded

ABOUT APEXDROP

A Better Way To Build Brand Buzz

ApexDrop is a comprehensive agency that connects brands with micro-influencers to generate user-generated content on a large scale. All content produced is accompanied by unlimited licenses, allowing you to use it at essential touchpoints such as product pages, emails, social media, and paid ads. Our creator network focuses on engagement rather than follower counts, ensuring that the excitement generated by our creators is authentic. We simplify the process by managing everything from creator relationships to product sample deliveries, giving you back valuable time. You will also receive insightful consumer feedback from both creators who appreciate your product samples and those who opt not to post. ApexDrop provides authentic user-generated content at scale, keeping your marketing materials fresh, relevant, and engaging. With a diverse creator network, you can reach audiences that resonate with a variety of consumer backgrounds. Ready to begin? Schedule a call at www.apexdrop.com/schedule-a-call.

LANGUAGES SPOKEN

English

HIGHLIGHTS

$5,000+

Min Project Size

10 - 49

Employees

2015

Year Founded

Services

Focus

Industries

Clients

Services Provided

30% Social Media Marketing

50% Influencer Marketing

15% Content Marketing Strategy

5% Digital Strategy

100% Corporate Photography

About the Team

OUR STORY

ApexDrop stands out in the influencer marketing landscape by valuing trust and authenticity over traditional paid endorsements. Recognizing that genuine connections resonate more deeply than typical ads, they transform creators into passionate brand ambassadors eager to share products authentically. Unlike agencies that compensate influencers with money, ApexDrop utilizes large-scale product sampling: brands supply products, and influencers naturally present them to engaged audiences. This approach fosters lasting communities rather than short-lived campaign bursts, amplifying marketing efforts across channels. Driven by a dedicated team, ApexDrop is committed to nurturing strong online communities for consumer brands across North America, continually innovating in social and influencer marketing strategies.

Portfolio

Fresh Express Turns Salads Into Success

Fresh Express, a Chiquita Brand

Fresh Express, a prominent brand of refrigerated salad kits, provides consumers with healthy, ready-to-eat salads, vegetables, and fruits. Prior to the pandemic, the company's marketing team found success using in-store marketing strategies, but they needed to adapt. To expand their audience and connect with a younger demographic online, they created a new website and partnered with ApexDrop to launch micro-influencer campaigns. This initiative aimed to create content, boost website traffic, and drive long-term sales in stores. As part of the collaboration with ApexDrop, Fresh Express gifted Instagram influencers their salad kits and greens to encourage them to create engaging content for their followers. In the first 10 months, 144 creators generated 130 social media posts with a 4.5% engagement rate, along with 292 user-generated images and videos, all of which are provided to Fresh Express without any licensing costs. During this period, Fresh Express experienced a 14.8% increase in new website users, a 134.5% rise in the average time spent on the site, and an 11.2% decrease in the bounce rate, all measured year-over-year.

Undersummers Gets UGC From Diverse-Sized Women

Undersummers

CarrieRae Munson, the founder of the fashion brand Undersummers, sought the help of ApexDrop to generate user-generated content (UGC) featuring women of various sizes. Undersummers utilizes this content across its social media platforms, advertisements, and product detail pages to attract new customers and increase sales. However, one challenge for the brand is that women typically do not share content about their undergarments organically. CarrieRae initially attempted to organize photoshoots, but hiring diverse-sized models was expensive and time-consuming. She then engaged a social media manager to collaborate with influencers, but that approach did not yield sufficient UGC. Ultimately, Undersummers discovered a solution in ApexDrop for producing scaled UGC. Through ApexDrop, CarrieRae found a consistent and dependable source of UGC, with hundreds of diverse-sized influencers creating content in exchange for Undersummers product gifts rather than monetary compensation. ApexDrop managed all influencer contracts, communication, and coordination, requiring minimal effort from CarrieRae. A total of 206 creators received product gifts, resulting in 172 social media posts with a 4.72% engagement rate and 495 license-free UGC pieces (images and videos) for Undersummers.

DERMA E Cleans Up With Micro Influencers

DERMA E

DERMA E ranks among the largest natural skincare brands in the U.S. and sought out ApexDrop to create influencer content to promote their regular product launches. Their objectives were twofold: 1) to raise widespread awareness among their target demographic, and 2) to generate a significant amount of user-generated content to enhance their digital marketing efforts. Collaborating with hundreds of influencers each year to build awareness and generate content can be incredibly labor-intensive for any brand. However, ApexDrop simplifies the creation of targeted and diverse content at scale. With access to a private network of pre-screened influencers, brands can save time and money without the hassle of searching and recruiting. ApexDrop employs an opt-in strategy to attract micro-influencers whose audiences and values resonate with DERMA E. The brand's commitment to clean ingredients and strong ethical practices makes it appealing for influencers to endorse. ApexDrop engaged 1,620 creators for DERMA E, resulting in 2,208 social media posts in exchange for product samples, achieving a 4.4% engagement rate and generating over 31 million impressions.

Projects & Clients

Project Size & Rate

Minimum Project Size

$5,000+

Pricing Snapshot

Min Project Size

$5,000+

Avg Hourly Rate

N/A

Cost Rating

N/A

What Clients Have Said

“

"ApexDrop delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

MOST COMMON PROJECT SIZE

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Select a service

Social Media Marketing

Influencer Marketing

Content Marketing Strategy

Digital Strategy

Corporate Photography

Industry Recognitions

Inc5000 Fastest Growing Private Companies

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Locations

Headquarters

900 State St

Erie, Pennsylvania, United States 16501

877-234-3767 821

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