Antonym
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Overview
$25,000+
Min Project Size
2 - 9
Employees
2019
Year Founded
ABOUT ANTONYM
A voice strategy and copywriting studio
Antonym is a premium voice strategy and copywriting studio that collaborates with leading beauty, food, and lifestyle brands. We believe that imitation lacks creativity—if another brand is already conveying a message, what's the point of you doing the same? As specialists in messaging and strategy, we find unique ways to articulate your brand's perspective. We skillfully balance the relationship between business objectives and emotional appeal, always seeking the most striking and thought-provoking way to convey your message. Purpose drives our creativity, so we maintain a strategic focus on your key business objectives while ensuring your distinct voice remains intact. We develop sophisticated brand strategies, visionary tone of voice, and compelling copy—all aimed at accurately and uniquely representing your brand’s purpose.
Languages Spoken
English
HIGHLIGHTS
$25,000+
Min Project Size
2 - 9
Employees
2019
Year Founded
Services
Focus
Industries
Clients
Services Provided+1 Services
33% Brand Identity Design
15% Website Copywriting
3% Press Release Writing
5% Product Descriptions & Catalog Copy
10% Case Study Writing
12% Search Engine Optimization (SEO)
14% Content Marketing Strategy
5% Email Marketing & Automation
About the Team
OUR STORY
Antonym is a luxury brand voice strategy studio founded by Amanda Aldinger, a former actress and Editorial Director at M·A·C Cosmetics. The studio specializes in crafting authentic, strategic brand messaging and compelling copywriting that aligns deeply with clients' missions, values, and products. Their agile team, enriched by diverse backgrounds in journalism, marketing, art history, and creative direction, excels in developing verbal identities and storytelling for beauty, food, travel, and lifestyle sectors. Emphasizing truth and nuance over hollow theatrics, they deliver tailored content that fosters intimacy and drives business goals. Rooted in experience with global brands and a passion for meaningful narratives, Antonym thrives on blending expertise, creativity, and genuine connection to elevate every brand’s unique voice.
Projects & Clients
Project Size & Rate
Minimum Project Size
$25,000+
Locations
Headquarters
632 Morgan Avenue
New York, New York, United States 11222
