Antedote is a highly acclaimed research consultancy, celebrated for its strategic and practical recommendations that foster growth. The firm has received numerous awards and nominations from prominent industry organizations such as the Insights Association, the Market Research Society, the Marketing Society, Marketing Week, Insight250, and Esomar. Antedote boasts a team of skilled researchers proficient in both quantitative and qualitative research, along with in-house statisticians. Their areas of expertise include segmentation, demand landscapes, customer journeys, innovation, and product development. With offices in the US and the UK, antedote serves many of the world's top brands on a global scale.