Anchor Marketing Inc.

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Overview

$5,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

2 - 9

Employees

2018

Year Founded

ABOUT ANCHOR MARKETING INC.

Nonprofit & Charity Marketing Agency

Anchor is a specialized marketing agency focused on personalized client service. We adopt a strategy-driven approach for each project and client engagement, allowing us to understand and align with your vision and objectives. We recognize that a strategy is ineffective without actionable recommendations and the necessary support to turn your plan into reality. You will soon discover that Anchor's primary aim is to find the ideal combination that leads to your ultimate success.

Tech Stack

WordPress

Languages Spoken

EnglishFrench

HIGHLIGHTS

$5,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

2 - 9

Employees

2018

Year Founded

Services

Focus

Industries

Clients

Services Provided+3 Services

18% Brand Identity Design

13% Logo Design

8% Marketing Collateral Design

5% Infographic Design

7% Graphic Design

20% Digital Strategy

5% Pay Per Click

12% Content Marketing Strategy

About the Team

OUR STORY

Anchor is a dedicated team of strategists, designers, developers, and content experts united by values like curiosity, integrity, and creativity. Committed to mission-driven organizations, they enhance presence, clarify messaging, and amplify impact across nonprofit, charity, and education sectors. Based on traditional Indigenous territories, Anchor acknowledges marketing's historical harms and strives for decolonization and fair representation, welcoming partnerships with Indigenous creators. Their comprehensive approach spans strategy, planning, content creation, and execution, emphasizing collaboration and continuous improvement. Celebrated for excellence, they hold numerous awards and client testimonials praise their professionalism, responsiveness, and tailored solutions. Anchor's deep nonprofit marketing experience positions them as a trusted partner to guide organizations toward meaningful success with strategy-centered marketing.

Portfolio

Empowering 50 Women to Raise $1.5MM

Options Community Services

Options Community Services aimed to raise $1.5 million for affordable housing but faced challenges due to low visibility within the community and a lack of fundraising experience. The COVID-19 pandemic exacerbated these issues, underscoring the need for effective marketing and strategic guidance. What We Did Strategic Project Management AMI offered not only strategic insights but also hands-on project management to ensure the initiative stayed on track and within deadlines. This included thorough planning, resource management, and proactive problem-solving. Creative Branding and Messaging AMI created a distinctive campaign brand featuring tailored graphics, a color scheme, and a unique logo. This unified visual identity was paired with persuasive messaging that appealed to donors and partners. Support Materials Development We produced a support booklet that detailed the project scope and essential talking points, providing 50 women leaders with the resources they needed to effectively articulate the campaign's objectives. Campaign Website and Digital Presence Each of the 50 women was given a personalized campaign webpage to help them share their stories and facilitate donations. AMI also managed social media strategies, including graphics and captions, to enhance online interaction. Media Training and Outreach In partnership with Jelly Marketing, AMI delivered extensive media training to all 50 women leaders, enabling them to effectively convey the campaign's message through various media platforms, supported by targeted outreach efforts. The Results

Revitalizing Donor Engagement Through Fundraising

Hour of Power Canada

Hour of Power Canada (HOPC) encountered a significant obstacle due to a drop in donations and stagnant growth, primarily because of an aging supporter base and ineffective fundraising methods. This situation led them to collaborate with AMI in 2018. **Our Approach: Integrated Marketing Strategy** We took a comprehensive approach, ensuring that every aspect of the marketing strategy was aligned for a successful journey. AMI implemented a cohesive marketing plan and consistent messaging across all of HOPC’s various channels. **New Donor Acquisition** AMI executed two annual lead-generation campaigns. A/B testing identified the optimal times for reaching out to potential new donors while strategically timing partner appeals to prevent donor fatigue. We attracted new donors through targeted online advertisements and offered free print and digital resources. **Direct Mail Campaigns** Physical mail campaigns were complemented by emails and social media posts that reiterated appeals to donors across multiple platforms. **Donor Engagement** To strengthen relationships with current donors, AMI developed a communication strategy that included monthly newsletters and a drip campaign to enhance donor engagement. **Expanding Online Presence** Through a social media strategy that featured contests and ongoing digital advertising, HOPC was able to grow its follower base and reach younger audiences. Curated social media posts were designed to drive traffic to both the website and broadcasts. **The Results** We approach each project with a strategy-first mindset, linking an organization’s vision to concrete, measurable objectives. Since partnering with AMI, Hour of Power Canada has experienced a significant boost in engagement: - Over 7,000 new potential donors were cultivated. - 315 new active donors were added. - Email open rates averaged between 25-65%, compared to the industry average of 18-23%. - Web traffic increased by 4,800% over two years (relative to the previous two years). - 85% of website visitors were first-time visitors. - The email click-through rate (CTR) reached 4.6%, significantly above the 2.3% typical rate for non-profits. - Facebook followers grew by 400%, and there were an additional 655 followers on Instagram.

Achieving YOY Growth with the Year End Campaign

Mom2Mom

Mom2Mom (M2M) runs an annual holiday initiative called Gift of Groceries to involve their donors in addressing food insecurity among single mothers in Vancouver. Due to a small team and limited resources, they faced challenges in maximizing the campaign's reach and effectiveness. **What We Did** **Campaign Strategy & Messaging** For the Gift of Groceries campaign, we implemented a series of strategic enhancements. We began by creating effective landing and thank-you pages that simplified the donation process and improved donor acknowledgment. **Communication & Engagement** To ensure our messaging connected with the target audience, we refreshed our communication annually, incorporating quotes, facts, and stories to strengthen our appeals. We also recommended and executed digital advertising strategies to broaden the campaign’s reach beyond its primary donor base. **Corporate Engagement & Performance Optimization** A major emphasis was placed on enhancing corporate support. M2M successfully received a considerable portion of the campaign’s donations from corporate partners, illustrating the success of our engagement tactics. To ensure continuous improvement, we made strategic adjustments as necessary, which included setting more ambitious goals and employing advanced analytics to gain a clearer understanding of our impact. **Giving Tuesday Integration** We suggested trialing a targeted communication for Giving Tuesday as part of our six-week strategy. The results were remarkable: it turned out to be the highest day of giving in the entire campaign. **The Results**

3 more projects

Projects & Clients

Project Size & Rate

Minimum Project Size

$5,000+

Average Hourly Rate

$50 - $99/hr

Pricing Snapshot

Min Project Size

$5,000+

Avg Hourly Rate

$50 - $99/hr

Cost Rating

N/A

What Clients Have Said

"Anchor Marketing Inc. delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

PROJECT BUDGETS

No budget data yet. Reviewers either haven't shared a project budget or kept theirs confidential.

Select a service

Brand Identity Design

Logo Design

Marketing Collateral Design

Infographic Design

Graphic Design

Digital Strategy

Pay Per Click

Content Marketing Strategy

Conversion Rate Optimization (CRO)

Email Marketing & Automation

Social Media Marketing

Industry Recognitions

Small Business of the Yr | Finalist | Canadian SME

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Small Business of the Yr | Finalist | Delta Chambe

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Boutique Marketing Agency of the Yr. | Netty Award

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Best Direct Mail Campaign | Hashtag Awards

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Best In Show for Med Marketing Agency | Runner Up

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Locations

Headquarters

2284 Cormorant Drive

Tsawwassen, British Columbia, Canada V4M 0C5

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