Analia Luque

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Overview

$5,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

2025

Year Founded

ABOUT ANALIA LUQUE

UX Product Design Services

I offer freelance and contract services to both startups and established enterprises. With more than 12 years of experience in various industries, I focus on validating concepts, defining minimum viable products (MVPs), and creating digital products that promote growth and facilitate digital transformation. I work closely with founders, product teams, and developers to provide scalable, user-focused solutions, handling everything from UX strategy and wireframes to design systems and visual quality assurance.

Languages Spoken

EnglishSpanish

HIGHLIGHTS

$5,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

2025

Year Founded

Services

Focus

Industries

Clients

Services Provided

40% Product UX Strategy

35% UX Research & Usability Testing

25% Wireframing & Prototyping

About the Team

OUR STORY

Since 2012, I have specialized as a Product Designer with extensive experience spanning B2B, B2C, and SaaS products. My journey combines a diverse educational background in visual and UX/UI design, including graphic design, animation, accessibility, and emerging technologies like AR/VR. I've also pursued advanced studies in technology, marketing, and management. Driven by design thinking, I prioritize designing the right product by deeply understanding users, business goals, and the competitive landscape through research and collaboration. I focus on delivering purposeful solutions that are impactful and user-centered. From ideation and prototyping to user testing and visual quality assurance during development, I ensure products are both well-conceived and flawlessly executed, balancing usability, accessibility, and aesthetics to provide real value to users and businesses alike.

Portfolio

A cloud-based, software for industrial automation

Rockwell Automation

I played a key role in the redesign of Rockwell Automation’s entire product line, working alongside a global team of 600 members. My efforts were focused on developing scalable design patterns, workflows, and components to create a cohesive user experience across a diverse set of industrial automation tools. I prioritized delivering user-friendly solutions tailored for technically proficient users, while ensuring visual and functional consistency on a large scale. Specifically, I was involved in designing the version control feature for Rockwell Automation's product suite, which is essential for enabling teams to manage, track, and reverse changes within complex industrial systems. This feature became fundamental for ensuring consistency and reliability across all applications, facilitating seamless collaboration among engineering teams and minimizing operational risks in demanding environments. My work included: - Creating projects - Configuring version control - Pulling changes - Committing changes - Pushing changes - Maintaining version history The version control feature allowed users to view different versions of their code line by line, clearly highlighting modifications. This facilitated the identification of additions, deletions, or alterations, and enabled users to selectively merge or revert specific lines. Such functionality was vital for collaboration among large teams, assisting engineers in efficiently resolving conflicts while preserving code integrity throughout the suite.

Various designs for Salesforce Trailhead Platform

Salesforce

I played a key role in designing several pages for Salesforce’s Trailhead platform, with an emphasis on improving learning experiences for users worldwide. I worked closely with stakeholders to grasp user needs related to intuitive navigation, clear learning pathways, and easily accessible resources. While the research team spearheaded data gathering and analysis, I collaborated with them to establish research goals, craft testing scripts, and interpret findings that guided essential design choices. My main focus was on transforming these insights into practical, user-centered solutions that aligned with the product strategy and business objectives. I operated at the crossroads of UX strategy and system architecture to develop scalable and effective learning experiences. I organized co-creation workshops and alignment sessions with stakeholders to identify user needs and business objectives, ensuring our design decisions complemented Trailhead’s mission and Salesforce’s growth targets. Using UX tools like user flows, information architecture diagrams, wireframes, and interactive prototypes, I led the iterative design process from brainstorming to high-fidelity mockups. For learners, I crafted user-friendly pages that streamline access to modules, badges, and trails, promoting engagement and skill adoption. For administrators, I designed dashboards and reporting tools to monitor user progress and platform performance. Additionally, I contributed to the development of custom components within the Lightning Design System and defined their interaction behaviors to ensure consistency, accessibility, and scalability throughout the platform.

Mobile app for clinicians

Arena Strive

I implemented a thorough design process to develop an app aimed at helping clinicians manage and alleviate their stress, prioritizing user-centered design and meaningful impact. The project began with user research, where we interviewed and surveyed clinicians to gather insights about their stressors, daily habits, and preferences for self-care tools. From these findings, I identified key user personas and challenges, including time limitations, a lack of personalized options, and the need for quick stress-relief strategies in a hectic environment. During the ideation phase, we brainstormed features such as guided breathing exercises, mindfulness sessions, stress tracking, and personalized notifications. I then created low-fidelity wireframes to outline the app's structure and user flow, concentrating on simplicity and usability. After validating the initial ideas with users, I produced high-fidelity prototypes that included brand colors, intuitive navigation, and accessible design elements to enhance the user experience. Throughout the wireframing, prototyping, and user testing stages, we started with low-fidelity wireframes to establish the app’s framework and user pathways. We then developed interactive prototypes using tools like Figma, integrating essential features such as guided breathing exercises, stress tracking, and stress coaching. Finally, we performed usability testing with clinicians, evaluating navigation ease, engagement, and pain points through think-aloud sessions and task-based assessments. The feedback obtained led to iterative enhancements, ensuring the app remains intuitive and effective.

Projects & Clients

Project Size & Rate

Minimum Project Size

$5,000+

Average Hourly Rate

$50 - $99/hr

Pricing Snapshot

Min Project Size

$5,000+

Avg Hourly Rate

$50 - $99/hr

Cost Rating

N/A

What Clients Have Said

"Analia Luque delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

PROJECT BUDGETS

No budget data yet. Reviewers either haven't shared a project budget or kept theirs confidential.

Select a service

Product UX Strategy

UX Research & Usability Testing

Wireframing & Prototyping

Locations

Headquarters

Parada 1

Punta del Este, Maldonado, Uruguay 20100

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