132% Increase in Organic Traffic
Challenges: Although Billhighway is a leading player in its industry, it lacked an effective SEO strategy to generate inbound leads. Like many SaaS companies, Billhighway had an attractive website filled with valuable information but aimed to improve its search engine rankings to attract more potential clients. They faced competition from smaller rivals that were outperforming them in search engine results. Consequently, they were receiving almost no inbound leads from search engines to their sales pipeline. While Billhighway was creating high-quality content, it wasn't optimized for search engines and garnered minimal views. The site itself was large and laden with issues such as 404 errors, broken links, and missing title tags that required attention.
Results: Within 12 months, organic traffic saw a 132% increase. By identifying the most valuable keywords based on relevance, search volume, and competition, we selected the keywords that would bring in the most qualified leads. By optimizing our title tags, meta descriptions, and content to align with these chosen keywords, we aimed to improve rankings. Moreover, we enhanced user experience by fixing broken links, updating metadata with all necessary information, and streamlining navigation, which also facilitated better search engine crawls. By refreshing existing pages and blog posts and introducing new content, we provided visitors with valuable industry insights while boosting rankings and increasing engagement.