Shashah - A Content Discovery Platform MVP
Shashah - A Content Discovery Platform MVP
Shashah is an innovative content discovery platform, transforming how audiences in the Middle East and North Africa explore their entertainment options across streaming services and movie theaters. The client aimed to find a solution for the fragmentation of content across various platforms and the challenges of discovering that content. They requested a quick development of a minimum viable product (MVP) with extensive features within three months. The platform effectively tackles the issue of content fragmentation by aggregating information on content availability and pricing in one convenient place. For instance, users can easily monitor where series are available across different platforms, enabling them to make well-informed viewing choices. The platform boasts a strong infrastructure that caters to various regions (UAE, Saudi Arabia, and Kuwait) with effortless language switching and real-time translation functionality. It consolidates live updates from different streaming services and cinemas, supported by a backend designed for high-volume data processing and personalized content suggestions. Shashah’s framework includes: The platform was successfully designed and launched within a three-month period using agile methodologies to enable ongoing improvements and feature rollouts. Through focused social media campaigns and strategic content creation, Shashah positioned itself as a leading entertainment guide in the region. Shashah's achievements were acknowledged at the Broadcast Pro Summit & Awards 2020, where it received the Outstanding Media Initiative award.