Desenio / Interior Design
**Background:** Our client, Desenio, a Scandinavian brand from Sweden, specializes in stylish home decor, particularly posters and wall frames.
**Challenge:** The client was already well-established in the Polish market, which made it challenging to find new influencers who hadn't yet promoted the brand. Our goal was to discover a diverse range of influencers on YouTube and Instagram, with follower counts between 100,000 and 500,000, targeting audiences aged 25-35. These influencers were to engage in product placements that included rebate codes, swipe up features, and initiatives to enhance brand awareness.
**What did we do?** Utilizing a specialized platform acquired by our agency, which allows for influencer research and auditing, we identified influencers across various categories beyond home decor, including photography, lifestyle, travel, cooking, and parenting. We also applied additional methods to find influencers, such as influencer lists, various applications, and hashtag searches. Three team members dedicated their efforts to research and outreach, proposing around 50 influencers each month. We provided detailed briefs to the chosen influencers and incorporated the client's content. We monitored their publications and generated reports. Furthermore, we recommended that the client use countdown labels to inform viewers when promotions were ending.
**Results:** Over the course of about eight months, we executed 30 collaborations, most of which met or exceeded expectations in terms of results relative to the investment in marketing activities. Only a few collaborations yielded purely brand image results. One notable collaboration led to over 6,000 visits to the Polish online shop. The client was so impressed that they chose to continue working with this influencer every three months. Due to the success of our influencer marketing efforts, the client has maintained an ongoing partnership with us for the past eight months.