**Custom Software Development, UX/UI Design, Web Development** **BACKGROUND** Please provide a brief description of your company and your role. I am the Executive at Primmo. Summarize your company's focus in one sentence. We are developing an AI assistant for notaries. **OPPORTUNITY / CHALLENGE** What specific goals did you engage Alchemy to achieve? We aimed to validate user needs through interviews, create a prototype of the MVP in Figma, and build the frontend of the MVP. **SOLUTION** How did you discover Alchemy? Through a referral. What led you to choose Alchemy over other options? They had a great cultural fit and demonstrated top-notch speed and reliability. How many Alchemy team members worked on this project? Between 2 to 5 employees. Describe the work detailed scope, including key deliverables. We enlisted Alchemy to swiftly transition from our initial concept to a validated understanding of our target audience's needs and deliver a functional MVP for our market entry and additional user feedback. We provided Alchemy with a well-defined scope and access to beta tests. Alchemy delivered: - 10 user interviews that confirmed we were addressing a genuine need with our solution. - A functional prototype in Figma tailored to focus on our identified key value proposition. Their proprietary methodology greatly helped us pinpoint the most critical user needs and areas of frustration with existing solutions, allowing us to concentrate our efforts for maximum impact. - The implementation of the prototype into a web application deployed on Vercel, utilizing React and TypeScript as programming languages. **RESULTS & FEEDBACK** What measurable outcomes from the project indicate its success or progress? With Alchemy's delivery of the MVP, we successfully onboarded customers contributing €50k in monthly recurring revenue (MRR). How was their project management? Did they meet deadlines? How responsive were they to your needs? We were very impressed with their project management. They actively managed the project with regular check-ins and were readily available to address any questions while providing transparent updates. They also integrated into our internal Slack for seamless communication and consistently delivered on time. What was your primary communication method with Alchemy? Virtual meetings, email, or messaging apps. What impressed you most about Alchemy? It's uncommon to find a partner who offers both a strategic alliance and strong execution capabilities across user research and implementation without imposing unnecessary processes or frameworks. Their founders have backgrounds in exceptional companies with a robust product culture, which is still rare in Europe. A unique aspect of Alchemy is their willingness to start with a small test project for a minimal fee to showcase their working style. After just a week, we were convinced! Are there areas for improvement for Alchemy or things they could have done differently? I would appreciate support further along in the product development process, like structuring feedback collection and prioritizing the product development roadmap. I understand the team is developing an offering to address this need. --- **BACKGROUND** Please describe your company and role. I am the Founder. Summarize your company's focus in one sentence. We operate a private wealth management platform using a digitalized Multi Family Office approach. **OPPORTUNITY / CHALLENGE** What specific goals did you hire Alchemy to achieve? To assist with product design, conduct customer interviews, and design the MVP. **SOLUTION** How did you find Alchemy? Through a referral. Why did you choose Alchemy over other providers? I was referred to them. How many Alchemy team members worked on this project? 1 employee. Describe the work scope of the project, including key deliverables. They were hired as project managers guiding the project towards the MVP. **RESULTS & FEEDBACK** What measurable outcomes from the project demonstrate progress or success? None reported. How was their project management? Did they deliver on schedule? How responsive were they? Project management services were effectively delivered, with substantial work accomplished. What was your primary communication method with Alchemy? Virtual meetings. What impressed you most about this company? Mariana showcased excellent interpersonal skills and a strong ability to explore business ideas deeply. Are there areas for improvement for Alchemy or things they could have done differently? Time management could be enhanced.