AddImpact addresses a critical gap in the advertising industry by offering a streamlined solution for both pre- and post-launch ad testing. Recognizing that traditional feedback methods can be biased or delayed, and performance data only available after spending, AddImpact enables users to upload various ad formats — including live ads, video, static images, or audio — and provide a brief description. The system then automatically creates a tailored survey, targets the ideal audience profile, gathers responses, and delivers a comprehensive performance insight report. Partnering with Aithur, who transformed the concept into a polished, stable product within 90 days, AddImpact exemplifies a smooth, efficient process driven by a deep understanding of startup needs.