Predictive AI for CRM-Driven Customer Support
Kustomer, a prominent CRM platform in the U.S. utilized by brands such as Glossier, Ring, and UNTUCKit, collaborated with Agix Technologies to incorporate predictive AI capabilities that revamped its customer support operations. The support teams at Kustomer struggled with issues like inefficient manual ticket sorting, varying response tones, and slow resolution times. They needed an AI-driven system capable of automatically prioritizing tickets, analyzing customer sentiment, and providing context-aware response suggestions while integrating across email, chat, and social media platforms.
Our solution involved AgixTech implementing a cutting-edge AI/ML system that utilized BERT, GPT-4, and LightGBM models. Some notable features included:
- **Predictive Ticket Prioritization:** Automatically scoring incoming tickets based on urgency and sentiment, leading to a 38% reduction in SLA violations.
- **Contextual Suggested Replies:** AI-generated responses that align with brand voice, which accelerated response times by 2.6 times.
- **Unified Sentiment Dashboard:** Offering real-time insights into customer emotions and intent, resulting in a 31% improvement in CSAT scores.
- **Agent Assist & Autofill:** Intelligent entity extraction that automatically completed CRM fields, decreasing manual input.
Results included a reduction in first response time from 5.3 to 1.8 minutes, an increase in tagging accuracy from 61% to 96.4%, a boost in agent productivity from 27 to 45 tickets per day, an increase in CSAT scores from 74 to 89 out of 100, and a halving of the escalation rate (from 12.8% to 6.3%). By utilizing multi-channel AI automation, Kustomer is now able to provide proactive, faster, and more efficient customer support on a larger scale.
**Client Testimonial:** "AgixTech enhanced our CRM with next-generation smart features. Our support teams have become more proactive, faster, and closer to our customers than ever before.” — Head of Product, Kustomer