Hoffman United Annual Report
When Paul was 17, he approached me with the goal of expanding his landscaping and construction company. Through a Brand Discovery Workshop, we were able to outline his business structure—Construction, Property Management, Development, and Landscaping—and develop a strategic growth plan. Our collaboration resulted in the company name, Hoffman United, and the creation of color-coded icons for each division of the business. A vital component for Hoffman United was establishing brand guidelines to promote cross-selling and maintain consistency. We then produced marketing materials like company brochures, annual reports, and a website design in partnership with Mega Media Factory. Additionally, I managed public relations for Hoffman United, launching a distinctive campaign called Fighting Blight in Erie, PA, wherein a portion of construction profits was used to purchase and renovate blighted properties to enhance housing options in the city. We developed TV commercials and digital advertising campaigns to boost construction sales and raise awareness for this initiative. Today, I serve as Paul's external marketing manager, driving ongoing growth by overseeing his website, email database, and other marketing efforts.