Consolidation of digital and SM assets
“Anuário Relógios & Canetas” is a prestigious annual magazine focused on luxury watches, fountain pens, and jewelry, published by the Portuguese firm Projectos Especiais. In addition to its print edition, the magazine is released monthly in digital format. When Projectos Especiais approached AEMpress, it faced several challenges mainly related to its digital presence, including its website, digital publishing, and social media. The website was virtually non-functional, the digital editions were hosted on a free platform yielding poor results in reach and brand recognition, and there were two separate Facebook pages with duplicate content and slightly different names that the client wanted to merge but didn’t know how to proceed.
AEMpress adopted a comprehensive strategy to address all of Projectos Especiais' concerns. Initially, a new website was created from the ground up, as the existing one did not meet its objectives of increasing visibility for the Anuário Relógios & Canetas and serving as an institutional site to assist the sales team. Next, we transferred all digital publications to a paid and customizable tier on ISSUU. Lastly, we utilized Facebook’s business tools to consolidate the two pages into a single account. We achieved all of the client's goals within a short period. Following the initial project's success, we were engaged to manage all digital and social media channels ongoingly, which involved running regular Facebook ad campaigns to promote specific posts and gain more subscribers, as well as launching an Instagram account. AEMpress continues to produce daily content for these platforms. When we began collaborating with this client, the original dual Facebook pages had around 3,000 followers; as of 2022, the unified page boasts over 21,000 followers.