Advantage is a small market research firm located in the UK, with an additional office in Peru. We excel in a variety of areas, including focus groups, surveys, market analysis, and competitive intelligence. Our market research and intelligence services encompass the following: **Market Research**: With over twenty years of experience, we provide tailored market research solutions to meet your business needs. We carry out qualitative, quantitative, and desk research both in the UK and internationally, with a particular emphasis on Latin America, where some of our team members are based, and where we have established a robust network of local partners. **Market Intelligence**: We have more than fifteen years of experience in analyzing industries, markets, and competitors both in the UK and globally. Our background spans agency roles as well as positions on the European and global client side. Our analytical framework is versatile and applicable across various industries, utilizing a combination of tools, current information sources, and a thorough desk research process.