HighHopes Language School
HighHopes is an English language school focused on corporate clients. My role involved developing a visual presentation for the company, creating a responsive website, and formulating a marketing strategy within a two-month timeframe. I gained insights into HighHopes' objectives and how they wish to engage with potential customers, as well as the business channels they prioritize. I began by designing a responsive website that adheres to the latest web standards. After establishing a basic online presence, I assisted in creating a comprehensive long-term social media strategy. Through thorough keyword research, I proposed an SEO strategy that will soon serve as the foundation for marketing their online English courses. Currently, HighHopes is active across all social media platforms with frequent updates, and is gradually increasing its visibility in Google search results. The responsive website also opens up new avenues for potential clients to connect.