### What Distinguishes Us **What’s Important** We focus on key performance metrics — MER, CPA, and LTV — instead of superficial metrics like impressions and CTR. **Experience Matters** Our approach is operator-led rather than account-manager-led. You will collaborate directly with a senior expert who has overseen over $10 million in paid media. **Expertise in AI** We offer AI-driven solutions at an agency scale while maintaining boutique pricing. Our AI agents provide optimization comparable to Fortune 500 standards without incurring additional overhead. ### Tools and Technology - Microsoft Teams - Slack - Zoom - Google Workspace - Mailchimp - Netlify - TeamViewer - GoToMeeting - Canva - Typeform - Looker ### Frequently Asked Questions **How do you assess success?** We gauge success through revenue impacts such as MER, CPA, ROAS, and LTV, creating reporting frameworks that link every media investment to tangible business results, rather than relying on superficial platform metrics. **What does your onboarding process involve?** We begin with a paid growth audit that analyzes your existing channel mix, attribution setup, and creative performance. Following the audit, we develop a 90-day roadmap before any spending occurs. **What is the expected turnaround time?** Campaigns generally launch within two weeks of starting the engagement. The audit and strategy development phase takes about 5-7 business days.