30% decrease in CPC for car rental business
Rentifa Car Rental Business
The car rental company operates globally, providing services in cities such as Dubai, Istanbul, Kish, and Tehran. With extensive experience, their goal is to deliver unforgettable travel experiences and outstanding customer support. Challenges: The company aimed to utilize Google Ads to expand its reach to more customers across various cities. However, they encountered difficulties in gaining visibility in Google searches while maintaining strong click-through rates. To effectively compete, they emphasized precise bidding and the selection of appropriate keywords. Customizing campaigns for the audience in each city required thorough planning, which included budgeting, ad design, and pricing strategies for optimal results. The Strategy: To tailor Google Ads for each rental location, selecting the right keywords was essential. Additionally, segmenting customers based on their location, interests, and demographics proved beneficial. Implementing negative keywords helped refine campaigns and budgets by focusing on the most promising prospects. Enhancing the landing page led to an improvement in the campaign's quality score. Results: Our primary success in the car rental campaigns was generating valuable leads while minimizing costs per click. Despite fierce competition and the necessity of high budgets, we executed Google Ads and Display campaigns, optimized the landing page, and enhanced the user experience. Our achievement was achieving lower costs than competitors while delivering better results for our car rental business.