HubSpot Site Build & Lead Generation Engine
A Swiss IT and AI holding company, featuring seven brands, over 200 employees, and more than 860 active clients, sought to evolve their static showcase website into a dynamic lead generation platform. → Challenge: Transfer 28 key pages into two languages, organize 36 articles and 14 downloadable assets, align the structure with three main areas of focus (IT services, cloud, cybersecurity), and convert a marketing brochure into a sales-oriented funnel. → Solution: Undertook a complete redesign using HubSpot CMS featuring a funnel-centric structure. Established conversion pathways based on user personas, integrated the site with HubSpot CRM, created intelligent forms that initiated nurturing sequences, and developed SEO-optimized articles and downloadable lead magnets categorized by service line. → Impact (Year 1): Achieved a 142.6% year-over-year increase in organic traffic. Transitioned from no measurable conversions to a fully tracked acquisition funnel. The site became the primary hub for all marketing initiatives—paid advertising, social media posts, newsletters, and content all directed toward conversion-optimized pages. Deployed 45 forms, 32 campaign pages, and 14 lead magnets. The marketing team now has organized data on every prospect interaction.