Lawry’s as an Elevated Digital Experience
**UX STRATEGY / UI DESIGN / WEB DEVELOPMENT MISSION**
From the moment you step in, Lawry's makes an immediate impression as an exceptional brand characterized by grandeur, timeless elegance, and opulent comfort, steeped in the history of Los Angeles. The website needed to encapsulate the brand's luxury across all devices, providing a unified experience that enhances online conversions.
**OUTCOME**
The redesigned website exudes a refined sophistication, offering a uniquely innovative experience that highlights each brand and location while ensuring a smooth user journey. Key business functions like reservations, gift cards, private events, loyalty programs, and shopping are prioritized and easily accessible, with optimized pathways for conversion.
**IMPACT**
Website navigation has been significantly improved for users on both desktops and mobile devices. The bounce rate has dropped by nearly 25%, while page views have surged by 129%. Engagement on the site has increased by approximately 50%, with visitors spending more time exploring. Additionally, the site is streamlined, making it simpler to maintain and manage. This revitalization enhances Lawry’s distinction from competitors, bolstering its online presence as a prestigious dining establishment and reflecting its recent renovations and branding updates.