Founded by Serena Pacifico in 2017, ACT emerged from her experience as a renowned global event manager witnessing the environmental and social pitfalls of traditional events. Driven by a commitment to sustainability, she began assisting eco-conscious businesses in creating impactful, environmentally friendly events. Recognizing that many of these businesses struggled with marketing their sustainability-focused missions, Serena expanded ACT into a marketing agency. Now boasting a diverse female-led team across Japan, Thailand, Brazil, and Portugal, ACT specializes in crafting authentic marketing strategies that resonate with target audiences. The agency thrives on creativity, transparency, and collaboration, guiding clients toward growth and success, all while championing a shared vision of a sustainable future.