Logistyx
Key Metrics: 119 Opportunities Created, Approximately 7 Opportunities Booked Monthly
The Opportunity: Logistyx secured funding and sought to grow their team, reaching out to us for assistance in generating more leads. Although they had a sales team, they required a lead generation solution to handle cold calling and qualifying leads, prompting them to contact Acquirent for support.
Our Approach: We initiated the process by assigning two sales representatives using Salesforce Classic. While Acquirent managed the onboarding, Logistyx contributed to the initial training. Initially, we focused on targeting enterprise-level companies, but after reviewing our outcomes, we shifted our focus to small businesses. This adjustment resulted in a significant increase in productivity and overall success.
The Outcome: Over 19 months, we successfully generated around 7 booked opportunities each month, culminating in a total of 119 opportunities. By identifying a stronger demand for their services in the small business sector, we were able to refine our offering and maximize results for our client.