Accent Awnings - website development from scratch
PROJECT SUMMARY | Accent Awnings is the largest retailer of outdoor sun control products in Southern California, specializing in Retractable Awnings, Exterior Rolling Drop Shades, Stationary Awnings, Commercial Awnings, and Awning Graphics. THE ISSUE | The company's website had previously experienced a security breach that harmed its reputation and adversely affected its SEO and digital marketing strategies. The aim of this project was to create a new website that is visually appealing, user-friendly for the target audience (seniors), easy to manage in terms of content, and secure. SOLUTION & TECHNOLOGY | We chose WordPress as the content management system and enhanced security by implementing various security plugins and utilizing a top platform as a service (PaaS) hosting solution from Platform.sh. The website's design was developed from the ground up with a focus on mobile-first and usability. For easier content management, we designed a comprehensive set of reusable Gutenberg blocks that can be added to any webpage, facilitating a rich user experience without the need for HTML or CSS skills. RESULTS | Within a few months, we built a secure and visually appealing website from a clean slate, giving the client renewed confidence in their online presence.