ECLYPSE - Dynamic Rebranding
Founded in 1998, Eclypse recognized the need to evolve in order to stay relevant in the changing landscape of Buenos Aires, especially with the rise of esports, gaming, and technology. This prompted a vibrant rebranding initiative that maintained the brand's fundamental identity. Eclypse aimed to connect with contemporary trends while adapting to the shifts in the market and its customers. To achieve this, an engaging rebranding process was launched. The brand retained its iconic colors while making strategic updates to showcase its adaptability and willingness to change. The revamped logo, resembling an eclipse with a prominent "E," symbolizes transformation and resilience, while stylized tears, inspired by a werewolf's strength, represent the brand's resolve to confront challenges. The rebranding journey began with mood boards to encapsulate the brand's vision and values, followed by initial sketches. Through iterative improvements, the new logo was developed, capturing the essence of Eclypse. The introduction of the slogan "Challenging Technology" highlights Eclypse's dedication to innovation. This comprehensive creative strategy allowed Eclypse to stay true to its core identity while gearing up for an exciting future in a technology-driven environment.