Above The Fray

Profile set up by Edverise AI

Set Up By Edverise AI

Edverise AI built this profile by analyzing thousands of data points across the web. If you own this business, become an Edverise partner to manage and update your profile.

Become an Edverise Partner

Overview

$25,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

10 - 49

Employees

2017

Year Founded

ABOUT ABOVE THE FRAY

Ecommerce, Elevated

Above The Fray is a comprehensive global ecommerce agency that focuses on consulting, designing, developing, integrating, and enhancing digital commerce for both B2B and D2C enterprises. We are dedicated to ecommerce solutions that boost online sales while also transforming businesses. Our team assists clients in achieving greater process efficiency and profitability through thorough analysis, architecture, and engineering. Our areas of specialized expertise include:

Languages Spoken

English

HIGHLIGHTS

$25,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

10 - 49

Employees

2017

Year Founded

Services

Focus

Industries

Clients

Services Provided

33% E-Commerce Development

17% Landing Page Design

10% UX Research & Usability Testing

7% Product UX Strategy

33% Ecommerce Marketing

About the Team

OUR STORY

ATF emerged from years of hard-earned experience with a clear mission: to provide straightforward, drama-free e-commerce engagement without compromise. Rooted in a culture that values clarity and efficiency, ATF’s team of seasoned professionals spans creative, financial, technical, and operational expertise, ensuring comprehensive support for clients. With a trusted partner ecosystem covering diverse platforms, technologies, business systems, infrastructure, tax, finance, and community sectors, ATF delivers holistic solutions tailored to enterprise needs. Committed to eliminating unnecessary complexities in business and technology, ATF encourages direct communication and collaboration, embodying its guiding principle of living "above the fray." This approach empowers businesses to move confidently toward growth and innovation.

Portfolio

Metal Mafia Case Study

Metal Mafia

Metal Mafia, a manufacturer of wholesale body jewelry, aimed to enhance their customer experience by integrating their backend systems with their ecommerce platform, allowing for real-time stock visibility. When they collaborated with Above The Fray, they emphasized the need for a team that not only had a strong understanding of technology but also a good grasp of the business processes they wanted to enhance. Ultimately, they sought experts to help them select the appropriate integrations and establish effective connections to fulfill their critical business requirements. **The Challenge** Due to their highly customizable product range and unique business operations, the company required an extremely tailored website from frontend to backend. Their existing M2 platform did not connect with QBO, leading to significant accounting challenges. Additionally, their product types did not accommodate the merchandising of some of their most distinctive products, which placed extra workload on sales representatives and complicated the shopping experience for customers. **Project Highlights** The updated Metal Mafia website featured enhanced functionality in the ERP-like Admin dashboard, including a customized order entry form that streamlined the process for sales reps and enabled them to navigate over 50,000 SKUs effortlessly. The frontend user experience allowed customers greater control and clarity while shopping for customizable products. The use of improved warehouse tools significantly accelerated order processing, enabling the company to handle 30% more orders each day, resulting in quicker order delivery to customers. **The Results** After the comprehensive redesign of their M2 platform, Metal Mafia saw a 1.6x increase in orders within just one year. Additionally, daily orders surged by 30%, leading to a remarkable 160% increase year-over-year.

Crabtree Kitchen + Bar Case Study

Crabtree Kitchen + Bar

Crabtree Kitchen + Bar, part of the Crabtree brand, is a farm-to-table dining establishment located in Poulsbo, Washington, just across the bay from Seattle. The Crabtree family manages a variety of restaurants and retail outlets focused on food and beverages, including two dining venues, a chocolate shop, a liquor store, and a cattle farm. They initially sought assistance in redesigning and creating a new ecommerce website for their liquor brand, High Spirits. After the successful launch of that site, they opted to update the website for Crabtree Kitchen + Bar as well. **The Challenge** The Crabtree family aimed to consolidate their brands' online presence, enhancing navigation for customers looking to explore and shop from their various stores. They intended for Crabtree Kitchen + Bar to showcase product recommendations from their other brands and to implement a shared cart feature for a smooth shopping experience. **Project Highlights** The newly designed Magento site for Crabtree Kitchen + Bar integrates its multiple storefronts to enhance user experience and boost sales. - **Multi-Domain Cross-Selling** The updated site prominently displays tailored product recommendations from Crabtree's diverse brands on the product detail pages, featuring related cross-sell or upsell options. - **Shared Cart** Customers can now effortlessly add items from different Crabtree stores into a single cart and complete their purchase in one transaction, streamlining the buying process for those interested in cross-brand recommendations. - **Unifying Navigation** We launched a Crabtreebrands.com domain that connects to their individual brand pages and established a consistent top-level navigation across all domains, facilitating easy site navigation. - **Online Ordering System** A custom online ordering system was developed for Crabtree Kitchen + Bar, allowing users to choose between takeout or delivery and to select a specific date and time for their orders.

The Fruit Company Case Study

The Fruit Company

The Fruit Company, a business specializing in fruit basket gifts, has successfully operated as a subscription and gifting service for over 80 years. Their growth over recent decades has been significantly driven by their strong reputation and effective digital marketing strategies. However, at the beginning of this year, they noticed a substantial drop in website conversions and revenue, prompting them to enlist ATF for an analysis of their website's performance to uncover the causes of this decline. The Challenge Upon reaching out, The Fruit Company was facing a staggering 95% year-over-year reduction in their conversion rate. We performed an in-depth analysis to determine when this major decline happened and examined the changes that occurred on that day and prior to it. Two significant, yet unrelated changes were implemented simultaneously, complicating the process of identifying the cause of the sharp drop in conversion rates. The first was an update to form validation via a website deployment, while the second involved the launch of a new type of PPC campaign. Our team carried out comprehensive site-wide quality assurance and made a test purchase to ensure the website was functioning correctly. The PPC campaign led to a 600% surge in traffic. After confirming that the deployment was not at fault, we conducted a PPC audit of their account to uncover the reasons for the drop and to advise their PPC agency on corrective measures. The audit revealed that, coinciding with the website update, a new Google Ads campaign had been activated, which generated such high traffic that it exposed a malfunctioning conversion tag that had been in use for several years. The Results We collaborated with their team to rectify the conversion tracking issues and provided strategies to control their ad spending, successfully restoring their PPC account to profitability. The conversion rate improved dramatically, rising from a low of 0.31% to 3.48%, marking an increase of over 1,000%.

12 more projects