ABNORMAL is a dynamic design studio partnering with renowned companies such as Nike, Cisco, Channel 4, and Ministry of Sound, as well as emerging startups in E-Commerce, Food & Beverage, and Technology sectors. They prioritize understanding clients' goals through initial consultations, establishing a collaborative framework to evolve businesses into distinctive brands. By mapping objectives and unique qualities, ABNORMAL crafts tailored strategies to effectively communicate with target audiences. Utilizing insights from consultations and workshops, the team creatively explores brand expression, ensuring every nuance of the business is represented. Their comprehensive services cover brand strategy, identity guidelines, and key assets like logos and media. ABNORMAL emphasizes consistency across all channels to strengthen client-brand connections.