Founded in 2010, ABND is a brand consulting agency dedicated to creating profitable and meaningful brands. As a provider of brand-focused business solutions, ABND has gained recognition for developing brands that go beyond mere functionality and for addressing intricate business issues with strategies that yield targeted results. Initially concentrating on design capabilities, ABND has evolved into a branding practice while maintaining its goal of cultivating 'Brand Practitioners' who understand branding and business as interconnected concepts rather than separate entities. The firm has played a key role in creating and supporting some of the most esteemed brands across various sectors, including Alembic Pharmaceuticals, FLAME University, GMM Pfaudler, Grab (a Reliance Jio Company), Heritage Foods, Infra Market, McCain Foods, Precision Pipes, Ridlr (a subsidiary of Ola), Roche, SK Finance, and Sabka Dentist, among others. In 2021, ABND established four specialized industry practice areas: B2B Practice, Consumer Practice, Education Practice, and People Practice.