Bringing values to life with Glassbox
We collaborated with Glassbox for seven months exclusively online. Since its establishment in 2010, Glassbox has experienced rapid growth primarily due to a robust sales strategy. By 2020, however, they found themselves facing increasing competition in a saturated market. To address this, they needed to refine their mission, positioning, and develop a distinctive brand. Our team assisted Glassbox with a comprehensive rebranding effort that included defining their mission and positioning, establishing values and tone of voice, crafting a core narrative, creating messaging, and developing brand identity.
About Glassbox: Glassbox aims to empower businesses to deliver seamless digital experiences for their customers. Founded in Israel in 2010, with additional offices in Tel Aviv, New York, and London, the company secured $40 million in Series C funding in 2020. They boast over 350 clients and more than 300 employees, specializing in the Customer Experience sector with innovative technology solutions.
Client Testimonials: "Abel did an amazing job helping us develop our new brand – love it!" - Yaron Morgenstern, CEO of Glassbox. "Working on the rebranding process with Abel was not only enjoyable and swift, but it was also deeply aligned with Glassbox's culture and target market. We began by identifying the key goals we wanted to achieve, which was a valuable exercise, and translated that into a distinctive brand identity that truly stands out in our competitive landscape. My only regret is that we completed all this during Covid and didn't have the opportunity to meet in person with Jan, Oscar, and the Abel team." - Audelia Boker, Former Global VP Marketing at Glassbox.