80/20 Digital

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Overview

$5,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2010

Year Founded

ABOUT 80/20 DIGITAL

Full-Service Digital Marketing Agency

80/20 Digital is a Melbourne-based digital marketing agency focused on delivering results, particularly in lead generation for service-oriented businesses. With a combined experience of over 40 years, we offer effective digital marketing solutions tailored for the small to medium business market in Australia. Our goal is to help you grow your business in a profitable, predictable, and sustainable manner through strategic marketing and branding, SEO, Google Ads, social media advertising, email marketing, and website design. Acting as your external marketing department, we manage your marketing efforts and deliver the results you need to enhance your profits. Contact us today for a free consultation.

Languages Spoken

English

HIGHLIGHTS

$5,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2010

Year Founded

Services

Focus

Industries

Clients

Services Provided

13% Search Engine Optimization (SEO)

8% Content Marketing Strategy

7% Email Marketing & Automation

7% Social Media Marketing

10% Pay Per Click

5% Digital Strategy

35% Brand Identity Design

15% Brand Refresh & Rebranding

About the Team

OUR STORY

**Our Journey and Purpose** Established in 2010, 80/20 Digital aims to transform the digital marketing landscape for small and medium-sized businesses in Australia. Based in Melbourne, we are a results-oriented digital marketing agency specializing in lead generation for service-oriented businesses. We offer comprehensive, high-quality solutions that encompass: marketing and brand strategy, website design, search engine optimization (SEO) with AI integration, Google Ads, pay-per-click (PPC) advertising, organic social media management, social media advertising, Zoho CRM integration, and marketing automation.

TEAM PHOTOS

Portfolio

Lead Generation for Sydney Fire Safety Company

Betta Fire Protection

**Project Overview:** Betta Fire Protection, a premier fire safety service provider in New South Wales with over four decades of experience, partnered with 80/20 Digital to enhance its online presence. The main objective was to update the website, boost lead generation by increasing search engine visibility, leverage PPC advertising, and ensure that online content aligned with the company’s trustworthy and professional brand image. **The Challenge:** The initial website of Betta Fire Protection was outdated, hard to navigate, and did not accurately convey the business's credibility or size. Although the company offered essential fire safety and compliance services, it was not achieving its full potential online. The primary challenges included: a poor user experience and visual representation, low search engine rankings, inadequate lead conversion rates via the website, and inconsistent brand messaging. **The Solution:** 80/20 Digital undertook a comprehensive redevelopment of the website with an emphasis on user experience, functionality, and aesthetics. Key features included: a fully responsive, custom-built WordPress website, clear, SEO-friendly service pages targeting high-intent keywords, impactful calls-to-action to enhance lead conversion, streamlined site architecture for better navigation, and targeted Google Ads and SEO campaigns to drive high-quality traffic. **Results:** Within six months of launching the revamped site, Betta Fire Protection experienced notable improvements in digital performance, including a 33% year-over-year increase in sales revenue, over 290% growth in organic traffic, and more than 30 top three rankings on Google for commercial fire protection services. **Client Testimonial:** “We couldn’t be happier with the new website. It perfectly showcases the quality of our work. We're now consistently receiving leads through the site and seeing tangible results from our SEO and Google Ads efforts.” — Director, Betta Fire Protection.

Lead Generation for Melbourne Childcare Centre

Pickney Early Learning

**Project Overview** Pickney Early Learning, a boutique childcare center located in Beaumaris, Melbourne, partnered with 80/20 Digital to establish its online presence from scratch and quickly boost enrolments for its newly opened facility. With strong competition from large, established childcare providers, the aim was to build trust, enhance local visibility, and generate immediate inquiries through a scalable digital marketing strategy. **The Challenge** Upon entering the market, Pickney Early Learning faced challenges due to its low brand recognition and underdeveloped digital infrastructure. At its launch, the center had only 33 active sessions, despite having the capacity for 160 enrollments. Key obstacles included: competing against national childcare brands with bigger budgets, lacking a clear brand identity and online credibility, having a basic website without SEO foundations, and lacking a structured lead generation system. **The Solution** 80/20 Digital created a complete digital ecosystem for Pickney Early Learning, implementing a fully integrated strategy aimed at achieving both immediate and long-term results. Major components of the project included: developing a comprehensive brand identity and redesigning the user experience (UX) of the website to emphasize inquiries, optimizing the website’s architecture and service pages for SEO, enhancing the Google Business Profile and listing the center on over 30 local directories, launching targeted Google Ads campaigns supported by dedicated landing pages, and providing strategic advice on professional photography and videography to foster trust among parents. **Results** Within just six months of launching, Pickney Early Learning transformed from a nearly unknown entity into a fully booked childcare center with exceptional digital performance: over 8,416% return on investment, a Google Ads conversion rate exceeding 9.75%, and securing a position in the top three spots on page one of Google search results. The center reached full capacity from an initial 33 sessions. By intertwining UX-centered web design, local SEO, and precisely targeted Google Ads, 80/20 Digital enabled Pickney Early Learning to surpass much larger competitors and achieve rapid, sustainable growth.

Lead Generation for Buyer Advocacy Firm

Davidson Property Advocates

**Project Overview** Davidson Property Advocates, a highly acclaimed buyer advocacy firm based in Melbourne, collaborated with 80/20 Digital to create a scalable and reliable lead generation system. The goal was to enhance visibility in key suburbs of Melbourne, attract affluent buyers, and generate a steady stream of quality inquiries through a performance-oriented digital strategy. **The Challenge** In a competitive real estate landscape, Davidson Property Advocates needed to distinguish itself in search results while focusing on a specific demographic of wealthy buyers in Melbourne and the Mornington Peninsula. The firm sought to improve local visibility, increase conversion rates, and establish a sustainable inquiry pipeline to support its growth in the long run. **The Solution** 80/20 Digital implemented a holistic search marketing strategy that incorporated SEO, conversion rate optimization (CRO), and Google Ads pay-per-click (PPC). Key components included: - UX and website enhancements aimed at lead generation - Comprehensive keyword analysis to pinpoint the most valuable search terms - Creation of targeted, SEO-optimized landing pages for crucial Melbourne suburbs - Google Maps optimization to boost local search visibility - Scalable Google Ads Search and Display campaigns featuring conversion-driven landing pages - Content and messaging imbued with strong trust signals that aligned with the Davidson brand This integrated strategy ensured that Davidson Property Advocates maintained high visibility throughout the extensive property buying process. **Results** The campaign provided both immediate and sustained growth, resulting in: - A 547% annual return on investment - A 242% year-over-year increase in organic traffic - A 264% year-over-year rise in inquiries from Google Ads - A sustainable and predictable stream of high-quality buyer inquiries - Recognition with five Gold and Silver awards at the 2024 NYX and Vega Awards Since then, Davidson Property Advocates has expanded its team and market presence, while Tonya Davidson has been honored as the REIV Buyers Agent of the Year for 2022, 2023, and 2024.