Brand messaging & social media for Medina Coffee
The Client Based in Oman, Medina Coffee Company offers the finest Arabic coffee experience to coffee enthusiasts worldwide. Their coffee kits include exclusive Specialty Yemeni Coffee, a unique blend of exotic Arabic spices, a measuring spoon, and several recipes to help customers get started. While their traditional Arabic coffee recipe is a favorite, customers also enjoy trying cold brews, lattes, and cappuccinos, and even using coffee makers. In their Zoom classes, they instruct customers on how to properly prepare Arabic coffee, along with sharing its history and traditional preparation rituals.
The Challenge Our client sought assistance in developing effective brand messaging, a comprehensive website, and a strong social media presence.
The Solution 712 Creative collaborated with Medina Coffee Company to establish clear brand messaging and strategy. Additionally, we produced marketing materials, a media kit, and social media calendars to enhance our client's online following.
The Outcome Medina Coffee Company now possesses well-defined messaging that effectively conveys the advantages of their products, their commitment to ethical practices, and eco-friendly values. Their website not only shares the brand's story and product details but also provides valuable content that educates users about the history of coffee, introduces them to the Arabic coffee ritual, and simplifies the purchasing process. Their Instagram account is now active and steadily growing.