Intersit Rebranding Initiative
Intersit, a prominent office furniture manufacturer in Malaysia, collaborated with Alexandre Bernard to develop a new brand strategy. The company realized that its brand identity, image, culture, and personality did not accurately represent the modern and innovative products they offered. They understood that a robust brand image was vital for standing out, maintaining authenticity, and creating emotional connections. We conducted in-depth interviews with Intersit’s internal team to uncover their key strengths and weaknesses and established brand principles focused on practicality, high quality, and modern design. We designed a brand identity, personality, and style guide that included comprehensive guidelines for consistent communication across all customer interactions, both online and offline. The new brand guidelines were then applied across Intersit's showroom, website, brochures, flyers, business cards, and other marketing materials, resulting in a unified and professional brand image that reflected Intersit’s values and appealed to their target audience. This rebranding effort yielded impressive outcomes, achieving a 23% increase in annual revenue and positioning Intersit as a strong competitor in the crowded office furniture sector.