THE WORLD OF TIM BURTON: HONG KONG EDITION
4HK's inaugural project involved collaborating with the visionary behind iconic films such as Edward Scissorhands, Charlie and the Chocolate Factory, Batman, Frankenweenie, and The Nightmare Before Christmas – Tim Burton. This marked Tim Burton's first visit to Hong Kong, and our role was to support the digital elements of the exhibition. By partnering with the PR team and Tim Burton’s crew, we successfully conveyed his distinctive personality to the people of Hong Kong. Our responsibilities included developing their digital presence through the website, social media, video production, and helping with merchandise. In the months prior to the exhibition, Tim Burton's blockbuster Miss Peregrine's Home for Peculiar Children premiered just before the opening, generating excitement for the exhibition. This provided an excellent opportunity for us to capitalize on the buzz surrounding the film and aid in its launch. Over an incredible six months, 4HK collaborated with an outstanding array of partners, including Swire, Michael Lau, HKAPA (Hong Kong Academy for Performing Arts), Kelly Support Group, LinkedIn, and more, to create innovative solutions and memorable experiences!