Secret Cellar Branding & E-Commerce Website
**Branding**
We partnered with A Hidden Vine to develop a visual brand identity that features a logo, brand icon, and style guide, reflecting the sophistication of the Secret Cellar brand. By combining classic and modern typography with a neutral color palette, the Secret Cellar brand exudes elegance, appealing to discerning wine enthusiasts.
**Video + Photography**
To visually convey the brand message, we teamed up with A Hidden Vine to create an introductory video for their website. 454 Creative was involved in storyboarding, scriptwriting, providing an onsite production crew, arranging a voice-over artist, selecting music, and editing to produce the video for their site. We also conducted onsite photography to generate original images for marketing efforts.
**Website**
We designed and developed a tailor-made e-commerce website using Shopify, a well-known e-commerce platform. The fully customized design includes features for managing recurring subscriptions. Through this customization, A Hidden Vine can efficiently handle their orders and subscription services.
**Brand Launch**
Once all branding elements were established, we collaborated with A Hidden Vine to initiate email campaigns, social media posts, online advertising, and marketing strategies to enhance the website's visibility and effectiveness.