Google Ads | SOKOL Drilling motors
SOKOL - Drilling motors and tools
Client SOKOL Drilling Motors and Tools specializes in the design, manufacturing, and servicing of downhole drilling motors for directional, vertical, and horizontal drilling within both Russian and international markets.
**Objectives**: To enhance brand visibility at the ADIPEC 2021 Exhibition & Conference in Abu Dhabi, as well as in international markets such as Australia, New Zealand, Canada, the United States, Iraq, Oman, Saudi Arabia, and Indonesia.
**Activities**: As the client had not previously utilized PPC advertising, we established and set up Google Ads and Google Analytics accounts. The advertising campaigns were organized into search, display, and retargeting categories. We compiled keywords and identified suitable display topics (Heavy Machinery, Metals & Mining), and created retargeting audiences using Google Analytics.
**Results**: Monthly budget was set at $800, with a total expenditure of $3,257.24. Thirteen product presentations were downloaded and three leads were generated.