2CV Research

As instinctive disruptors, we have been redefining conventional research methods and challenging client requests since 1989. Together with our clients, we have successfully navigated the complexities of an evolving landscape, establishing global offices in the UK, USA, and Asia. Our agency specializes in consumer insights, focusing on transforming data into actionable insights that lead to meaningful decisions. Our diverse teams integrate qualitative, quantitative, digital, data, and behavioral science approaches along with your data sources to address unresolved questions. **Audience Intelligence:** Gain an in-depth understanding of your existing and potential audience—their identities, desires, and needs—examining their journeys, challenges, and benefits. We utilize a combination of social and behavioral data, digital ethnography, key decision points, and emotional drivers to create detailed segmentations, map customer journeys, and evaluate categories. **Brand & Communications:** Define your brand’s positioning and strategy while enhancing your marketing communications to attract customers. By employing established qualitative and quantitative techniques in innovative and experimental ways, we analyze brands within competitive landscapes, assess brand perception and equity, refine campaigns, and monitor how actual performance aligns with expectations. **Product & Innovation:** Identify market opportunities, generate ideas for new products or services, develop concepts into market-ready solutions, and refine positioning, pricing, and packaging. We conduct co-creation labs, ideation sessions, and creative workshops to test propositions and enhance concepts, features, and pricing using conjoint analysis.