2 Fellas Media is a creative and technology agency located in Cape Town that focuses on developing marketing systems rather than just campaigns. Established in 2017 as an award-winning video production company, the agency has transformed into an AI-driven marketing partner catering to clients in the UK, EU, North America, and Africa. We prioritize a strategist-first creative approach, beginning each project with comprehensive business exploration before creating any assets. Our innovative tools — SpiderIQ (a business intelligence engine) and Cognito (a lead generation platform) — enable clients to gain a competitive advantage through data-driven audience targeting and automated lead generation processes. Our main services include brand strategy and identity development, video production and content creation, AI-enhanced lead generation and marketing automation, social media management, paid media, and public relations (in collaboration with BrandCartel), along with media purchasing, which includes exclusive billboard advertising at all South African airports. We have achieved significant results for clients such as Fairtrade Africa (conducting multi-country campaigns in South Africa and Kenya), McDonald's South Africa, Universal Pictures, V&A Waterfront, Woolworths, and Soho House, spanning various sectors like FMCG, spirits, fashion, fintech, NGOs, travel, B2B SaaS, and professional services. We were honored with the Bokeh Fashion Video Awards 2024 and operate on a global scale from Cape Town.