121 Group

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Overview

$1,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

10 - 49

Employees

2009

Year Founded

ABOUT 121 GROUP

Grow Your Business With 121 Group

121 Group is a comprehensive digital marketing agency that has effectively managed campaigns for clients in various sectors. We offer services in branding, marketing, digital communication, and specialize in industries such as healthcare, fashion, lifestyle and beauty, mining, construction, and renewable energy. Our approach, which is guided by data, aims to enhance your revenue and help you connect with new audiences.

LANGUAGES SPOKEN

English

HIGHLIGHTS

$1,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

10 - 49

Employees

2009

Year Founded

Services

Focus

Industries

Clients

Services Provided+3 Services

50% Brand Identity Design

30% Marketing Collateral Design

20% Graphic Design

25% Search Engine Optimization (SEO)

25% Content Marketing Strategy

10% Email Marketing & Automation

20% Social Media Marketing

15% Pay Per Click

Portfolio

Healthcare Website Design & Build

Australian EAP

Portfolio Case Study: Australian EAP – A Contemporary WordPress Website Designed for Impact Our objective was straightforward: to create and implement a new WordPress website that was contemporary, mobile-friendly, optimized for search engines, and established Australian EAP as a frontrunner in workplace mental health. The project encompassed UX strategy, innovative design, comprehensive copywriting, and custom development, resulting in an attractive site that encourages inquiries and fosters trust.

Health and Safety Website & Digital Marketing

Baseline Onsite

Portfolio Case Study: Baseline Onsite – A Contemporary WordPress Website for Occupational Health Services Introduction At 121 Group, we collaborate with businesses from various sectors to create digital experiences that blend functionality with visual appeal. One recent project we are excited to present is the comprehensive redesign, content creation, and development of the new Baseline Onsite website. Baseline Onsite offers workplace health and safety services throughout Australia, focusing on occupational health, onsite testing, injury management, pre-employment medical examinations, and workforce wellbeing. Their services assist employers in upholding safe work environments, ensuring regulatory compliance, and prioritizing employee care.

GP Recruitment – Website & Performance Marketing

For Health

**Portfolio Case Study: GP Recruitment for Health – Website & Performance Marketing for ForHealth** **Introduction** 121 Group collaborated with ForHealth's GP Recruitment division, a major player in Australia's healthcare sector. ForHealth encompasses several recognized brands, including ForHealth Medical Centres, Primary Dental, Health&Co, Skin², Urgent Care, Evoca Women’s Health, Travel Vaccination Health Care, Logic Health, and Equality Health. With a workforce exceeding 1,600 doctors, 200 allied healthcare professionals, over 500 nurses, and more than 100 medical facilities conducting over 7 million patient consultations annually, it’s crucial for ForHealth to attract and retain skilled General Practitioners. The GP Recruitment division is dedicated to maintaining a robust talent pipeline. 121 Group developed a contemporary, recruitment-oriented WordPress website and continues to implement performance marketing campaigns through Google and Meta Ads, consistently generating a high volume of GP recruitment applications to support ForHealth's national network. **Performance Marketing Campaigns** To enhance scale, we initiated a comprehensive digital advertising strategy across Google and Meta platforms. This included: - Google Ads Search campaigns targeting high-intent searches like “GP jobs Australia” and “General Practitioner recruitment.” - Targeting both local and international doctors looking for opportunities within Australia as well as those considering relocation. - Utilizing conversion-optimized bidding to increase the number of applications per dollar spent. For Meta Ads (Facebook & Instagram), we created international lead generation campaigns that showcased the professional and lifestyle benefits of working in Australia, with targeted messaging aimed at overseas doctors contemplating relocation. We also implemented retargeting strategies to engage website visitors who had not completed their applications. **Results** The efforts resulted in a consistently high volume of GP applications each month, a reduced cost per applicant due to structured testing and campaign optimization, and support for the expansion of ForHealth’s clinical workforce across its more than 100 medical centres.

1 more project

Projects & Clients

Project Size & Rate

Minimum Project Size

$1,000+

Average Hourly Rate

$100 - $149/hr

Pricing Snapshot

Min Project Size

$1,000+

Avg Hourly Rate

$100 - $149/hr

Cost Rating

N/A

What Clients Have Said

“

"121 Group delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

MOST COMMON PROJECT SIZE

0 Reviews

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Select a service

Brand Identity Design

Marketing Collateral Design

Graphic Design

Search Engine Optimization (SEO)

Content Marketing Strategy

Email Marketing & Automation

Social Media Marketing

Pay Per Click

Other Digital Marketing

Google Ads Management

Retargeting & Remarketing Campaigns

Locations

Headquarters

Level 7, 222 Exhibition Street

Melbourne, Victoria, Australia 3000

+611300121979

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