An identity & website for London’s largest venture
Seek Private Capital provides investment opportunities in transformative businesses, spanning from inception to IPO, with an emphasis on software, internet, climate, and cryptocurrency sectors. They approached us to revamp their global brand image and design an informative website for their clients.
**Visual Identity & Communication**
Through in-depth research, competitor analysis, and three workshops, we identified a visual symbol that represents the movement and flow of money. This concept was then developed into a complete visual identity, considering the company's potential growth into new sectors. We crafted a unique visual language aimed at helping Seek differentiate itself from competitors and elevate its brand. Additionally, we created the first-ever interactive prototype of their brand guidelines, now a standard offering in our branding services.
**Web Design & Development**
The key aspect of this project was that the website serves merely as a portal, providing a glimpse into Seek and their team, specifically targeting customers who are already familiar with them. Our approach deviated from the typical model, which often involves call-to-action buttons and forms; instead, Seek desired something more innovative—like a digital billboard that immediately demonstrated their status as a global player in the venture capital sector. We embraced this opportunity for creative development by writing custom WebGL code for an animated globe with subtle mouse interactions, ensuring simplicity and performance. The single-page website was developed using React and GatsbyJS, with DatoCMS serving as the headless backend.