InPost - creating a contest with custom mechanics
SCOPE OF WORK: THE CHALLENGE: To develop a contest that merges online and offline experiences while reflecting the brand’s voice, which emphasizes efficiency, modernity, and user-friendliness. OUR TASK: We launched "A Gnome on Tour," a summer promotion utilizing the extensive network of Parcel Lockers across Poland. This campaign allowed users to send InPost gnomes on long, complimentary vacations to destinations throughout the country. Participants formed teams to transport a garden gnome from one parcel locker to another, with each team having just one gnome. The team whose gnome traveled the farthest within the given timeframe won. There was no limit to the number of trips (and parcels) made. Our responsibilities included designing all graphics, app development, server maintenance, implementing the necessary contest mechanisms, and verifying outcomes. SOLUTION: Our work involved creating a Facebook application where users could join teams, receive their gnome, and send promotional parcels as part of the initiative. The app facilitated communication among users and allowed them to track their gnome’s location in Poland at any time. The app we developed achieved full integration with the client’s system (web service), enabling users to send parcels, monitor statuses, and manage their accounts. The entire system was built using Ruby on Rails, launched in a cloud environment, and we handled its operation and effective maintenance.