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How Ranking Works

The factors behind a company's rank — reviews, service relevance, profile quality, portfolio and more — and what each is worth.

How does Edverise rank companies?

Every company receives a score from 0 to 100 based on how credible, relevant and well-reviewed it is, and that score decides where it appears in…

How much do reviews count toward ranking?

Reviews are the single most important factor, weighted at 35% of the Final Score.

What is Service Relevance and why does it matter?

Service Relevance (25%) measures how focused a company is on the exact service you searched for, based on the percentage weight it allocated to that…

What is the Profile Quality score?

Profile Quality (15%) rewards complete, detailed profiles, scored from checkpoints such as logo, a 200+ word description, service and industry…

How is the Portfolio score calculated?

The Portfolio and Case Study Score (10%) considers the number of case studies (up to a cap), how relevant their tags are to the searched service or…

What is the Certification and Verification score?

This pillar (10%) rewards verification steps: email, domain, business-registration document, LinkedIn, tax ID or GST, and video verification.

What is the Engagement and Responsiveness score?

Engagement (5%) tracks lead response rate, average response time (faster is better, capped at 24 hours), conversion rate, and how frequently the…

Can a company pay to rank higher organically?

No. Organic rankings are calculated entirely by the algorithm and cannot be influenced by payment.

Does buying a badge or verification improve my ranking?

Verification steps contribute to the Certification pillar, so completing genuine verification can help.

How often is ranking recalculated?

Ranking recalculates in real time for most triggers, such as when a new review is approved, a profile is updated, a verification step is completed…

What triggers a recalculation of my ranking?

A new approved review, an update to service or industry allocation, added or modified portfolio items, a completed verification step, an admin…

What is a Bayesian weighted average?

It is a statistical method that adjusts a company's rating based on how many reviews it has, so a single five-star review does not beat a company…

If I have one 5-star review, will I rank number one?

No. With only one review, your adjusted rating is pulled toward the platform average.

What is the Confidence Threshold?

The Confidence Threshold is the number of reviews needed before a company's star rating fully reflects its actual scores.

How does a brand-new company with no reviews rank?

A new company's Review Score is 0, which caps its maximum Final Score at 65 out of 100, so it appears below companies with reviews but is not hidden.

Can a new company compete with established ones?

Yes. A new company with a complete profile, strong certifications and high service focus can appear in results immediately and rank respectably.

What happens when two companies have the same score?

Edverise uses an eight-level tiebreaker waterfall: Review Score, then Service Relevance, Review Volume, Review Recency, Profile Completeness…

Why is registration date used as a tiebreaker?

Registration date rewards early adopters, but only as a late tiebreaker that kicks in when everything else is equal, so newcomers are not unfairly…

Does the size of a company affect its ranking?

Not directly. A small, focused boutique can outrank a large firm for a specific service if it has stronger relevance and a higher adjusted rating.

How do I improve my company's ranking?

Get more genuine verified reviews, complete your profile to 100%, upload relevant case studies, complete verification steps, and respond to leads…

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