Organic ranking is the natural, unpaid position of a company in search results, determined entirely by Edverise's merit-based algorithm.

A sponsored listing is a paid placement in a separate, clearly labeled section of search results.

Bayesian averaging adjusts a company's rating based on how many reviews it has, so a single five-star review cannot beat a company with hundreds of…

Service allocation is the percentage of focus a company assigns to each service it offers, which must total 100%.

A category multiplier is an admin-controlled weight that adjusts how important a specific service category is in the ranking formula, applied…

The tiebreaker waterfall is the ordered series of fallback criteria used when two companies have the same final score, ensuring every company gets a…

The profile completeness score is a 0-to-100 measure of how thoroughly a vendor has filled out its Edverise profile, contributing to Profile Quality…

Review velocity is the rate at which new reviews are submitted for a company.

The confidence threshold is the number of reviews needed before a company's star rating fully reflects its actual scores. Edverise sets it at 10.

The Final Score is the weighted sum of a company's six pillar scores, from 0 to 100, that determines its position in search results.

For sponsored listings, the Ad Quality Score combines bid amount and organic quality to determine which sponsors appear in paid slots, so quality…

Cold start is the challenge of launching a platform with no data.

A verified review is one that Edverise has confirmed comes from a real client with genuine experience, through identity, employment or relationship…

Trust Score is Edverise's merit-based measure of how credible a company is, built from verified reviews, relevance, profile quality, portfolio…

Merit-based means a company's ranking is earned through proven work, verified reviews and genuine capability, not bought through advertising…