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Spool

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Overview

10 - 49

Employees

2018

Year Founded

ABOUT SPOOL

Big agency pedigree; startup hustle; creative thre

Spool was established to be a uniquely innovative agency for both employees and clients, and it’s achieving its goals. In under five years, Spool has been recognized as the second-fastest PR agency by Inc., nominated for Agency of the Year by PRWeek, and named Agency Disruptor of the Year at the IN2Sabre Awards. The agency has experienced 684% year-over-year growth mainly through organic methods and word-of-mouth, thanks to its groundbreaking creative strategies and commitment to a partnership-oriented approach with clients. Each client collaboration is rooted in an entrepreneurial mindset, where employees consider what challenges keep clients awake at 3:00 AM from both marketing and business standpoints. The teams continuously seek ways to enhance reach and meet business growth objectives. Although PR typically operates at an upper funnel level, Spool collaborates with clients to delve deeper into the consideration stage. The agency provides strategic, integrated, and high-impact communication and creative campaigns aimed at maximizing growth and scalability for clients across various sectors. Spool specializes in integrated marketing and public relations, offering services that include media relations, influencer partnerships, engaging activations, strategic planning, and communications such as crisis management and thought leadership. Additionally, Spool has broadened its expertise by taking on clients in diverse industries, including financial services, NFTs, and consumer packaged goods (CPG).
LANGUAGES SPOKEN
English
HIGHLIGHTS

10 - 49

Employees

2018

Year Founded

Services
Focus
Industries
Clients
Services Provided
70% Blockchain Marketing
30% Content Marketing Strategy
100% Brand Identity Design

About the Team

OUR STORY
At Spool, our passion lies in understanding culture in all its facets—how people live, what they believe, and their spending habits. We monitor social shifts and economic trends to uncover why certain brands and campaigns succeed while others don't. By combining cultural intelligence with business strategy and creative expertise, we craft work that resonates in culture and delivers measurable business results. Our process includes deep cultural analysis, business immersion, strategic activation, and impact optimization. Founded in 2018 and led by Catherine Merritt, Spool is a woman-owned company committed to authenticity, curiosity, agility, impact, and accountability. We invest in diverse founders through Spool Ventures and Spindle, aiming to drive meaningful change for our clients and communities.

Locations

Headquarters

909 Davis Street Suite 500

Evanston, Illinois, United States 60201
Goodisnotgoodenough.