$33,76,505.25 SALES WITH 17.5% ACoS in 8 Months
From January 1 to December 31, 2021 (12 months) and from January 1 to August 31, 2022 (8 months), a comparison was made between the years 2022 and 2021.
CHALLENGE: Between January 2019 and March 2021, there was a decline in PPC sales relative to advertising costs. The brand faced challenges in scaling their ad campaigns, despite investing significant resources. This difficult period led to a sudden drop in sales, resulting in an ACoS that exceeded the brand's break-even point.
RESULTS: As shown in the graph below, Sipransh Ecommgrowth began collaborating with the brand in May 2021. It was crucial to stabilize ACoS, identify the brand's weaknesses, and pinpoint areas where the budget was misallocated, which we subsequently addressed. After conducting a detailed analysis of the keywords and their bids, it became clear that the current keywords were no longer effective. We restructured the ad campaign, leading to a reduction in ACoS from 42.39 to 17.85. With an updated keyword pool, PPC impressions more than doubled, resulting in a significant increase in ad sales. Our testing of the PPC auto-campaigns confirmed that Sponsored Products were not reaching their full potential. We also incorporated negative keywords into the campaigns, which proved to be a vital step.