Scaled CPAPmyway 8x in 6 Months with Google Ads
CPAPmyway offers a range of CPAP machines, masks, and sleep apnea products online, which is challenging in the Google Ads environment. Healthcare brands often encounter automatic policy flags, disapproval of products in Google Shopping, GMC suspensions, and frequent ad rejections due to medical-device language. Many agencies shy away from this sector. When CPAPmyway partnered with Shopiator, they were generating $50,000 to $60,000 per month in Google Ads revenue. Within six months, we increased that to $500,000 per month—an eightfold increase, relying solely on Google Ads without any dependency on Meta.
Our approach involved:
- Completely overhauling the Shopping feed to eliminate automated disapprovals on CPAP-specific SKUs by ensuring compliance with medical device classification, healthcare attributes, and approved language patterns.
- Creating a segmented Shopping architecture organized by product category and profit margin—covering CPAP machines, masks, hoses, and accessories—with tailored bidding strategies for each.
- Launching non-brand search campaigns targeting high-intent commercial queries that align with Google's healthcare policies.
- Implementing Performance Max campaigns with healthcare-compliant asset groups and audience signals aimed at sleep apnea sufferers currently in the market.
- Collaborating directly with Google's policy team to address recurring disapprovals through proper appeal processes rather than relying on automated systems.
- Conducting daily leak detection to remove wasted spend on medical-looking search terms that did not convert.
The outcome: an eightfold increase in revenue, consistent return on ad spend (ROAS), independence from Meta, and an account that operates smoothly within Google's healthcare policy guidelines.