Response Mine Digital

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Overview

$25,000+

Min Project Size

50 - 249

Employees

2001

Year Founded

ABOUT RESPONSE MINE DIGITAL

A DATA-DRIVEN DIGITAL MARKETING AGENCY

Response Mine boasts a solid 20-year track record of assisting brands in surpassing their primary objectives. We have generated several billion dollars in measurable eCommerce revenue while delivering positive ROI and fostering growth. As seasoned business consultants with expertise in the search and shopping domains, our methodologies, processes, and strategies offer top-tier innovative insights, enabling us to excel in fast-paced media environments. Our strong investment in data and analytics empowers us to navigate challenging and ever-changing markets, make intelligent investments, and achieve results that exceed those of our competitors. Our core mission is to connect our partners with their audiences, cultivating new loyal customers while retaining current brand supporters. Why choose Response Mine Digital? • We tackle intricate digital marketing challenges. • We understand your customers and utilize all available data signals to optimize your media effectively. • We build a trustworthy, reliable, and long-term partnership that prioritizes your interests because we genuinely care about your business and objectives.

Languages Spoken

English

HIGHLIGHTS

$25,000+

Min Project Size

50 - 249

Employees

2001

Year Founded

Services

Focus

Industries

Clients

Services Provided+2 Services

15% Search Engine Optimization (SEO)

8% Content Marketing Strategy

8% Social Media Marketing

10% Digital Strategy

5% Pay Per Click

5% Ecommerce Marketing

17% Google Ads Management

10% YouTube Advertising

About the Team

OUR STORY

For over two decades, Response Mine has empowered businesses to elevate their growth through direct response marketing and innovative AI solutions. Founded in 2001 by Ken Robbins—who transitioned from a successful real estate career to marketing under visionary guidance—the company emphasizes tailored strategies that maximize budget impact through precise analytics. Rooted in a culture that values transparency, honesty, and continuous innovation, Response Mine's expert team combines marketing acumen with skills in goal setting and systems thinking to consistently deliver high-quality results. Their core principles foster integrity, mutual respect, and recognition of excellence, ensuring clients receive fair value and dedicated service. This steadfast commitment has sustained the company’s reputation and success into its third decade.

Portfolio

Prove the Power of Brand

Unknown

What impact does branded search have on your revenue? Can you leverage organic search to bridge the gap? We explored these questions for a national retail apparel client, and the findings were definitive. **The Challenge** This client, unsure about the value of investing in brand clicks, questioned whether their SEO and organic listings could sufficiently meet brand demand on their own. **Our Approach** We were interested in discovering the extent to which branded PPC ads influence organic search revenue. **The Results** When RMI stopped all branded advertising, there was an uptick in organic traffic for branded terms, and the client saved on costs by not placing bids on them. However, while halting brand ads did lead to increased organic traffic, it did not compensate for the overall traffic loss to the website. **Halo Effect** Our retail client experienced nearly a 20% drop in traffic compared to the control period, resulting in a 30% decrease in anticipated site revenue. **Optimizing for Success** There are several reasons why investing in branded paid search ads can yield a positive return on ad spend (ROAS). Primarily, conversion rates for branded terms tend to be very high, and the cost-per-click (CPC) is typically low. Additionally, having multiple representations of the brand on a single search engine results page (SERP) enhances buyer confidence in the brand's authority. **Structuring Ad Campaigns for Success** In the highly competitive arena of non-branded keywords, the CPCs are higher and the competition is tougher—this realm is vital for capturing a significant portion of the market. For optimizing an overall PPC strategy, balancing bids on both branded and non-branded terms proves to be the most effective approach to enhance website traffic and achieve a healthy ROAS.

Drive More Foot Traffic

Unknown

Most of our client's sales stem from in-store visits, prompting us to develop a campaign aimed at boosting foot traffic. We analyzed their target audience and formulated a strategy that led to a considerable rise in in-store sales. **The Challenge** Even after updating their website to align with e-commerce trends, over 90% of Havertys’ sales still came from in-store purchases. We crafted a strategy to counter this trend and enhance foot traffic. **Our Approach** We tailored our programmatic display to target audiences most likely to visit the store, launched campaigns where store traffic was the primary performance indicator, and identified the creative elements, times, and locations that would most effectively drive in-store visits. **The Results** Over a four-month period, in-store sales saw significant growth, with a year-over-year return on ad spend (ROAS) increase of 812%, a 3% rise in store traffic, and a 7% boost in sales.

Increase Product Sales

Unknown

**The Challenge**: The aim was to enhance brand visibility and attract more visitors to the Wahoo website. However, achieving this straightforward objective presented a complex challenge. With consumers' attention spans decreasing, the average time a user spends on a webpage is now roughly 10 seconds. **Our Approach**: Wahoo requested our assistance in developing and implementing content marketing and social media strategies to raise awareness for the TICKR X heart rate monitor, a product that is not widely recognized in a market dominated by major fitness brands. We focused on engaging fitness enthusiasts, including cross-trainers and gym members, to educate them on how they can utilize smart technology for more effective training. Wahoo aimed to inspire these consumers to include this goal in their New Year’s resolutions. **The Results**: Below are the performance statistics for the top three content pieces from the campaign: • Running Cadence: Engagement Rate: 0.99%, Reach: 232,951 • 8 Tips to Boost Your Motivation to Run: Engagement Rate: 1.36%, Reach: 104,605 • 7 Ways to Maximize Your Spin Class: Engagement Rate: 1.13%, Reach: 124,346

2 more projects

Projects & Clients

Project Size & Rate

Minimum Project Size

$25,000+

Pricing Snapshot

Min Project Size

$25,000+

Avg Hourly Rate

N/A

Cost Rating

N/A

What Clients Have Said

"Response Mine Digital delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

PROJECT BUDGETS

No budget data yet — reviewers either haven't shared a project budget or kept theirs confidential.

Select a service

Search Engine Optimization (SEO)

Content Marketing Strategy

Social Media Marketing

Digital Strategy

Pay Per Click

Ecommerce Marketing

Google Ads Management

YouTube Advertising

Amazon Advertising Management

Meta Ads Management (Facebook & Instagram)

Locations

Headquarters

1995 North Park Place Suite 425

Atlanta, Georgia, United States 30339

+14042330370

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