Rain
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Overview
$50,000+
Min Project Size
250 - 999
Employees
1998
Year Founded
ABOUT RAIN
Helping Brands Achieve Transformational Growth
Rain is a performance-focused advertising agency led by women, operating independently and fully integrated. We combine strategy, creativity, and production with targeted audience engagement, versatile cross-channel media investment, and sophisticated analytics to meet sales and branding objectives effectively and without compromise. Our comprehensive Transactional Brand Building strategy fosters significant growth for clients, including direct-to-consumer fast companies, category innovators, and established brands with traditional frameworks. For over two decades, we have supported the growth of businesses such as Peloton, Chewy, Wayfair, Headspace, Humana, USAA, 23andMe, SimpliSafe, and 1-800 Contacts. Based in Portland, Oregon, and co-founded in 1998 by Michelle Cardinal, our agency has expanded to include 300 employees across the country.
LANGUAGES SPOKEN
English
HIGHLIGHTS
$50,000+
Min Project Size
250 - 999
Employees
1998
Year Founded
Services
Focus
Industries
Clients
Services Provided+3 Services
40% Ad Creative Strategy & Production
25% Programmatic Display Advertising
35% Media Planning & Budget Allocation
60% Brand Film & Corporate Video
25% Broadcast Video
15% Video SEO & YouTube Optimization
30% Social Media Marketing
35% Pay Per Click
About the Team
OUR STORY
Rain, a full-service creative, advertising, and media agency, champions transformational growth through its innovative philosophy of transactional brand building. Founded by Michelle Cardinal and Tim O’Leary, pioneers in direct response marketing, the agency integrates marketing strategy, creative production, audience targeting, media buying, and analytics to achieve sales and branding goals simultaneously. In 2007, their merger formed R2C Group, advancing data-driven performance media. With key acquisitions and leadership from COO Jane Crisan since 2013, the agency expanded digital and analytical capabilities. Rebranded to Rain in 2020, it embraces its Pacific Northwest roots and future growth. Initiatives like SheScales support female founders, and the 2023 launch of HypeHer connects brands to women’s sports audiences, illustrating Rain's commitment to innovation and inclusive growth.
Projects & Clients
Project Size & Rate
Minimum Project Size
$50,000+
