Qwerry

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Overview

$5,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

2 - 9

Employees

2019

Year Founded

ABOUT QWERRY

Insight That Moves Brands Forward

Qwerry is a market research and brand strategy company that assists ambitious brands in achieving growth with clarity and confidence. Our expertise lies in uncovering essential insights—those that facilitate smarter decision-making, clearer messaging, and deeper connections with audiences. What We Excel At: - Market Research - Strategic Brand Development Unlike agencies that prioritize quick logo creation or flashy designs, Qwerry focuses on developing brand strategies rooted in primary research. We support our clients by providing insights that go beyond surface-level findings to deliver truly actionable information—insights that are not just intriguing but genuinely useful. Each of our deliverables is crafted to equip your team with clarity, direction, and the tools necessary to foster growth. Why Choose Qwerry? Let us help you grow with confidence and clarity. Together, we will transform insights into actionable strategies that yield meaningful results.

Languages Spoken

English

HIGHLIGHTS

$5,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

2 - 9

Employees

2019

Year Founded

Services

Focus

Industries

Clients

Services Provided

50% Market Research & Competitive Intelligence

50% Branding Services

Portfolio

Segmentation That Drives ROI, Not Just Insight

Domini Impact Investments

**BACKGROUND** A mission-driven investment firm approached Qwerry with a crucial challenge: How can we effectively connect with the right investors—those likely to engage—while avoiding wasted resources on those who won’t? The competitive landscape of their sector was intensifying. Although interest in ESG is growing, it's also becoming divisive. They required data to cut through the noise and a framework to act upon it. **OUR APPROACH** We created a tailored segmentation based on investor attitudes, behaviors, and ESG perspectives. The key findings revealed seven distinct investor segments, each characterized by unique motivations, media consumption patterns, and investing philosophies. Notably, two segments emerged as high-priority targets—financially capable, aligned with ESG principles, and eager to engage. Conversely, two segments were deprioritized entirely due to their strong skepticism towards ESG values, allowing the client to prevent unnecessary expenditure and concentrate on the most promising opportunities. **RESULTS & IMPACT** With this segmentation in hand, the client: Most importantly, the segmentation shifted the organization from broad targeting to clearer brand focus. It not only detailed the audience but also facilitated more strategic decisions and improved returns on their advertising investment.

Testing Smarter: Kolabree’s Go-to-Market Clarity

Unknown

BACKGROUND Our client was getting ready to launch a new platform for video consultations that integrated scheduling, payments, and secure video to create a cohesive client experience. While the idea was solid, the team needed to validate it before moving forward with product development and marketing investments. A key challenge was determining if they were addressing a genuine need and identifying their target audience. They sought to test various use cases, prioritize features, confirm pricing preferences, and pinpoint early adopters. Qwerry was brought on board to provide quick, strategic insights. OUR APPROACH We conducted a multi-country concept test aimed at independent professionals in the U.S. and Australia. The testing involved a single, concise 15-minute survey designed to yield maximum insights while remaining streamlined. WHAT WE FOUND The data revealed clear indicators, along with emotional themes to inform the messaging. The primary value driver was the desire for simplicity—"Make it Easy"—emphasizing the importance of ease, professionalism, and reassurance. IMPACT Qwerry’s insights empowered the team to transition from uncertainty to a clear roadmap, all achieved in six weeks, under budget, and without guesswork.

Fast-Track UX & Persona Strategy for New VR Brand

High Tide VR

**THE CHALLENGE** Launching a new business involves numerous uncertainties. As our client geared up to launch its Virtual Reality immersive experience venue, their team sought reassurance that their brand and website were effectively engaging the right audiences and clearly conveying their value proposition. **OUR APPROACH** Utilizing our Essentials Brand Experience Assessment, Qwerry provided quick, actionable insights. We began by aligning the client’s target personas with the actual user types observed on their live website. This process revealed missed opportunities to engage solo visitors, retirees, and corporate event planners, resulting in a refined model featuring five distinct personas. **UX & MESSAGING ANALYSIS** Next, we evaluated the website across five experience criteria—ranging from clarity and usability to its effectiveness in communicating the client's “fun-first” branding. While we noted strong visual appeal, we identified issues such as overly dense content, ambiguous event packages, and inflexible booking policies. **ACTION PLAN & RESULTS** We concluded with a prioritized action plan and a live walkthrough, directing the client toward immediate improvements (such as simplifying offers) and strategic investments (like enhancing brand storytelling and refining the booking process). This entire process was completed in less than 15 business days. **THE IMPACT** For a small team facing a launch deadline, the project provided exactly what was necessary: clarity, focus, and a more engaging online presence from the very first day.

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