Fintech H2 Growth Case: +140% ROAS, -50% Budget
In the latter half of the year, Mobile Peak Marketing took charge of managing the growth of a fintech application operating within a highly regulated and competitive environment. Instead of persisting with a volume-focused strategy, the emphasis shifted towards efficiency, profitability, and creating long-term value. The results highlighted in this case study compare the performance from the second half of the year under Mobile Peak Marketing’s management with the first half, utilizing Adjust and third-party measurement tools. Key Findings (H2 vs H1) show a +140% increase in ROAS, a 50% reduction in overall budget, a 56% rise in LTV/CAC indicating enhanced unit economics, a 48% drop in CAC, a 30% increase in new customers, and a 20% growth in revenue quarter-over-quarter.
Strategic Milestones Throughout the year, the business experienced several pivotal moments that influenced the H2 strategy: A substantial brand awareness campaign in June established a new benchmark. From August onward, acquisition efficiency markedly improved, with a 70% reduction in CAC compared to June. September recorded the highest monthly revenue of the year. By November, ROAS surpassed 13, demonstrating scalability, and December concluded with the lowest CPI of the year, indicating optimal efficiency.
Challenges & Solutions The project faced numerous operational and platform-level hurdles, such as: Advertising restrictions due to financial product regulations, a limited number of eligible ad networks, and increased costs stemming from inefficient optimization strategies. These challenges were tackled through compliance documentation processes, direct collaboration with ad network support teams, and a structured campaign overhaul bolstered by ongoing creative A/B testing.
Outcome This case illustrates how a regulated fintech product can transition from a high-spending growth model to a strategy focused on efficiency and scalability.