LitAF Creative

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Overview

$25 - $49/hr

Avg Hourly Rate

10 - 49

Employees

2015

Year Founded

ABOUT LITAF CREATIVE

Sales are merely results-driven communication

Our portfolio exists beyond Clutch.co, which allows us to offer competitive prices and personalized service to build our reputation. We are committed to exploring, creating meaning, and evoking human emotions through storytelling. We believe in the effectiveness of merging beautiful design with compelling narratives, crafting a powerful tool that enables brands to connect with their audiences on a personal level. Our aim is to create experiences that inspire people to share them widely. We want to make a significant impact. We follow the principle: "Be adaptable, but stay true to your core values." Our work is guided by a set of standards and lessons learned through experience—both successes and failures. The key takeaway remains clear: the more attention you pay to the nuances of a brand, product, and experience, the better your chances of making a lasting impression and influencing your audience's purchasing choices. While we are well-versed in our work, we are still getting to know yours. This is a positive aspect, as unforgettable experiences can only be crafted by fostering strong relationships, often over good coffee, whether in the office or elsewhere.

Languages Spoken

EnglishRomanian

HIGHLIGHTS

$25 - $49/hr

Avg Hourly Rate

10 - 49

Employees

2015

Year Founded

Services

Focus

Industries

Clients

Services Provided

8% Pay Per Click

22% Content Marketing Strategy

15% Social Media Marketing

5% Other Digital Marketing

50% Brand Identity Design

Portfolio

EATON - How we turned an expense into an asset

Eaton

Internal marketing for the county's second-largest employer Our client was stuck with a monthly subscription for an internal newspaper that was hardly doing anything productive. They approached us seeking to enhance the quality of the print, revamp the design, improve the writing, create a cohesive brand identity, and achieve tight timelines—all without raising the budget. We not only met those expectations but exceeded them. We provided superior paper quality, expedited printing, a design that aligned beautifully with the brand image, and outstanding copy as the foundation of our partnership. The bigger challenge we tackled was turning the internal newspaper from a mundane publication into something employees would actually want to read. By reorganizing the paper's layout and meticulously improving each section, we created a fluid, engaging, and dynamic product. The result was so compelling that we received complaints if the newspapers were even a day late in reaching staff. The newspaper has evolved into an effective medium for announcements, thanks to its newfound readership. For instance, when Eaton needed to promote its internal app for employees, our partner achieved the highest adoption rate worldwide. We didn't reinvent the wheel; we simply applied existing strategies more effectively. With captivating headlines, engaging articles, a well-balanced structure, and a natural reading flow, we transformed the internal newspaper from a monthly liability into a valuable asset that employees eagerly read cover to cover.

Stop the bleeding and make the PPC campaigns sell

HealthU Worldwide

"Facebook ads just aren't effective for our business," we told the client after our initial assessment. But the reality was even worse: you’re spending $10,000 a month and only making $100 in sales. Your Google Ads aren't performing either. The mediocre 0.9 ROAS you have is primarily from your Brand Protect campaigns, which consume only 1% of your budget but generate all your sales. It's time for some major changes! First, we will eliminate all ineffective campaigns while keeping just the Brand Protect campaigns. Then, we’ll start from scratch. We had previously spent around $50,000 on Facebook and Instagram ads, which should have provided valuable targeting data. However, with nearly a 0 ROAS, we had to do our own experiments. We implemented split campaigns, A/B tests, and different targeting strategies. After introducing new visuals, fresh copy, varied campaign types, and adjusted targeting, we achieved a 0.3 ROAS—an improvement that gave us a foundation for further optimization. Fast forward five months, and we stabilized our ROAS at 3.4, culminating in a remarkable 2000% return in January. Our experience with Google Ads was quite different. The previous agency's final move was to cut the budget for Brand Protect campaigns, the only ones generating sales—a poor strategy, especially considering our main competitor shares 45% of our keywords! So, we conducted our own tests, and while we had to scale back on display ads due to poor performance within a limited budget, the average search campaigns yielded only mediocre results. However, the Performance Max campaigns began generating significant sales, even without a specific product to showcase. We successfully passed the Google product test with our configurator, which allowed us to move forward. A few months later, we achieved a ROAS of 5, and in January, we hit an impressive 16 ROAS, excluding the Brand Protect campaigns.

Can "boring" be "interesting"? And how!

ArhiveGMR

In the archiving industry, "boring" is not just a descriptor; it’s a necessity. A boring environment signifies stability, as it ensures that nothing disrupts the careful preservation of documents under specific conditions of humidity and light—any disturbance is undesirable. Thus, "boring" is ideal! However, when it comes to marketing, an engaging approach is essential to attract customers to your product or service. This presents a challenge, as there are limited ways to convey that you organize and safeguard paperwork. Initially, we needed to revamp the Facebook page, but the client preferred to omit copywriting from our agreement, which meant we were only going to do a quick review. Upon examination, we were taken aback by the existing content. Frustrated, our copywriter (that’s me) rewrote everything from scratch at no cost, drawing some chuckles from colleagues. Yet, when the client later sought a new website and complete copywriting services, it turned out we were the ones laughing—albeit alone. For our social media strategy, we conducted brainstorming sessions, enjoyed coffee breaks, and organized our approach. We struck the right balance between promotional and engagement posts, defined the client's bio and identified their pain points, particularly focusing on the issue of pricing. For engagement, our social media team crafted captivating themes that excited everyone, leading to eager anticipation for new posts. The constraints of our project led to creative solutions. Interestingly, our client's sole competitor, Docs 4 Ever, which had been quite active on Facebook, abruptly stopped all social media activity since 2022. We only took a single direct shot at them.

Projects & Clients

Project Size & Rate

Average Hourly Rate

$25 - $49/hr

Pricing Snapshot

Min Project Size

N/A

Avg Hourly Rate

$25 - $49/hr

Cost Rating

N/A

What Clients Have Said

"LitAF Creative delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

PROJECT BUDGETS

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Select a service

Pay Per Click

Content Marketing Strategy

Social Media Marketing

Other Digital Marketing

Brand Identity Design

Locations

Headquarters

Bd unirii 16

Baia Mare, Maramures, Romania 430232

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