Hanser & Associates

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Overview

$1,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

2 - 9

Employees

1996

Year Founded

ABOUT HANSER & ASSOCIATES

Delivering results in Iowa and around the world

Hanser & Associates is a public relations agency dedicated to assisting organizations in building and maintaining crucial relationships for their future. Our emphasis is on achieving successful outcomes in Des Moines, Iowa, and globally. As a national public relations firm, we specialize in fostering and managing relationships to yield significant results.

LANGUAGES SPOKEN

English

HIGHLIGHTS

$1,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

2 - 9

Employees

1996

Year Founded

Services

Focus

Industries

Clients

Services Provided

70% Public Relations

30% Corporate Communications

About the Team

OUR STORY

Hanser & Associates, established in 1996 by Ronald Hanser, is a distinguished public relations firm dedicated to fostering vital organizational relationships for future growth. Based in Des Moines, Iowa, they deliver impactful results locally and globally, supported by a network of over 1,800 professionals worldwide through their affiliation with IPREX. Led by accredited experts like President C. Ryan Hanser and Chairman Ronald Hanser, their team offers strategic counsel across sectors such as technology, finance, and healthcare. Committed to excellence, Hanser & Associates maintains memberships in prestigious industry bodies including PR Council, WOMMA, and the Public Relations Society of America, reflecting their unwavering dedication to honesty, transparency, and accountability in all their endeavors.

Portfolio

Helping Iowans save for higher education

Unknown

Situation: The College Savings Iowa 529 Plan (CSI) is Iowa’s tax-advantaged college savings initiative. In 2002, CSI hired Hanser & Associates to enhance awareness and encourage participation in the program through public relations efforts across the state. Strategy & Tactics: The agency created and executed a strategic communication and marketing plan that included statewide media relations, news media tours led by State Treasurer Michael Fitzgerald, public service announcements, participation in consumer trade shows, and the publication of numerous news stories each year. Consumer engagement activities featured a presence at the 10-day Iowa State Fair, where our team conducted annual surveys with children about their future aspirations and the anticipated costs of college education, turning the findings into news stories for the state's media. We also launched a Baby New Year contest, which provided a college savings account to the first baby born in Iowa each year. Results: As a result of Hanser & Associates' efforts, CSI experienced an eight-fold increase in participation — rising from 37,000 accounts worth $200 million in total assets to 132,000 accounts valued at $1.6 billion over four years. The November 2006 issue of Kiplinger’s Personal Finance recognized College Savings Iowa as the top college savings plan in the nation, and CSI continues to receive accolades as one of the best plans in its category from Bloomberg BusinessWeek, Money, and MSN Money.

Changing the way Americans travel

Unknown

In 2005, Coach USA, a major bus company based in Elizabeth, New Jersey, chose Hanser & Associates to assist in launching its new subsidiary, megabus.com. This initiative marked the first online ticket-selling city-to-city express bus service in North America. Strategy & Tactics: The launch of megabus.com was planned for April 2006, beginning with services from a hub in Chicago to seven Midwest cities. Hanser & Associates developed and implemented a comprehensive PR and marketing strategy that encompassed media relations, social media, events, advertising, and crisis communication to effectively position this innovative company that transformed American travel. The firm organized news conferences and launch events in over 100 cities as services expanded, facilitating media coverage across North America about consumer acceptance of megabus.com and its advantages for bus travelers. Additionally, the team hosted events in major cities to encourage word-of-mouth marketing and engaged potential customers through event marketing initiatives. Results: The high initial demand led to megabus.com’s expansion beginning in 2007. By 2015, the company was serving over 120 cities across North America from 23 hubs, including cities like Atlanta, Boston, Chicago, and Toronto. Company executives noted "explosive" sales growth in markets after news coverage. Between 2006 and 2015, more than 50 million customers were served. In 2011, Bloomberg Businessweek acknowledged the company for revolutionizing travel in the U.S., coining the term the “Megabus Effect.” Hanser & Associates received 39 awards at various international, national, and regional levels for their work with Coach USA.

Nationwide pharma PR results in top sales

Unknown

Situation: Roche Pharmaceuticals, now based in South San Francisco, California, is a branch of the healthcare innovator Roche Group from Basel, Switzerland, and ranks among the largest pharmaceutical companies globally. The company's initial engagement in a public relations-focused launch in the United States occurred in 1999 when the pharmaceuticals division hired Hanser & Associates to manage the nationwide introduction of the newly FDA-approved prescription drug Xenical (orlistat), aimed at treating obesity. Subsequently, Roche entrusted Hanser & Associates with the launches of four additional FDA-approved prescription drugs: Fuzeon (HIV/AIDS), Pegasys (Hepatitis C), Tamiflu (Influenza), and Xeloda (Cancer). Strategy & Tactics: Between 1999 and 2007, Hanser & Associates supported Roche with new product and corporate public relations initiatives, offering strategic advice and executing PR programs to enhance Roche's brand through local and regional media coverage, boost sales, and strengthen corporate reputation and relationships with employees and physicians. The firm also introduced Roche through events organized in 34 major cities across the U.S. Encouraged by Hanser & Associates, Roche engaged our partner offices in cities such as Chicago, Houston, Las Vegas, Miami, Minneapolis, San Francisco, and Washington D.C. for launching additional FDA-approved drugs in specific areas. Results: Roche's initial PR-driven national launch yielded remarkable outcomes; our program generated over 4.5 billion media impressions in the U.S. within just a few months, significantly increasing demand for Xenical among patients and doctors. Each drug, including Xenical, Fuzeon, Pegasys, Tamiflu, and Xeloda, achieved the #1 sales position in its respective category in the United States.

Projects & Clients

Project Size & Rate

Minimum Project Size

$1,000+

Average Hourly Rate

$50 - $99/hr

Pricing Snapshot

Min Project Size

$1,000+

Avg Hourly Rate

$50 - $99/hr

Cost Rating

N/A

What Clients Have Said

“

"Hanser & Associates delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

MOST COMMON PROJECT SIZE

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Public Relations

Corporate Communications

Industry Recognitions

Best Public Relations Firm in Central Iowa

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Bronze Anvils for nation's best PR tactics

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Locations

Headquarters

500 Locust Street #142

Des Moines, Iowa, United States 50309

+15152241086

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